Take a look at your calendar. How many Travel & Tourism conferences, meetings, or informal gatherings you’ve attended or are yet to attend? It’s probably a lot! These types of meetings are a great way to engage with our industry and network with colleagues.
But of all the Travel & Tourism Pros you’ve met, how many turned into meaningful connections?
Do you find it tough to keep in touch with these people who potentially live all over the world?
Video can help you to bridge that gap!
Here are a couple of video strategies that will help strengthen your new relationships:
The Power of Face to Face Video
While we may live and work miles apart, the power of a face to face meeting shrinks those miles. Short of jumping on a plane, here are 2 options to amp-up the power of your next distance meeting.
- Whether you want to meet one-to-one or one-to-many, Zoom is a free video conferencing tool that allows you to share screens and host up to 3 participants. The paid version provides up to 100 seats along with screen sharing. You can even record your conversation. Super easy!
If you record your Zoom meeting, remember you can save it to embed into a blog post or onto your website.
- Voice mail is good, but wouldn’t you love to ramp it up to GREAT? If you want to add an even more personal touch, how about recording a quick video message and emailing it. Using Loom makes it easy to record a quick video to strengthen a budding business relationship. Then take Loom up a notch when you use it to provide a quick screen sharing video. Imagine the possibilities. When you email your video the recipient can play the video right in email; no linking to another video site. In addition, you and the recipient can save the video.
Video Strategy Matters
The popularity of video can be maximized with these tactics:
- Create short, shareable videos on the tradeshow floor and during educational sessions
- When shooting video, use the landscape layout for a more expansive view on Facebook
- Repurpose your video into blog posts and future marketing events
- Interview key suppliers, clients and colleagues
- Tool Tips: Use an external microphone in a quiet area to attain optimal audio
- If your clients are on SnapChat or TikTok create video specifically for those platforms
Don’t let another Travel & Tourism meetup slip by without following up with the new relationships that you went there to forge. Distance no longer needs to be an issue.
Videos are an easy way to build and maintain relationships with your colleagues without leaving your office.
Social Marketing Strategies for Travel and Tourism
About Catherine Heeg
Catherine Heeg is a recognized social media trail blazer passionate about social media and marketing in the tourism and hospitality industry. She takes the mystery out of marketing!
She creates and delivers meaningful, dynamic workshops that meet your unique needs in the Travel, Tourism & Hospitality Industry.
Catherine and her team help travel, tourism and hospitality pros design and implement social media marketing strategies and tactics that drive traffic to their social and web sites. Learn more…
Professionals who are serious about taking consistent, winning actions every day to build their business and achieve measurable results love working with Catherine.