“If you really look closely, most overnight successes took a long time” – Steve Jobs
This well-known quote from Steve Jobs is packed with truth. It’s a long and bumpy road that leads to success, so don’t get discouraged if you’re not an overnight success.
Instead, let’s take a peek at a map that highlights some of the key road markers you’ll see along the way. Building awareness around your brand, establishing your style and growing your reach are a few of the first stops on the map.
Lead Magnet Content
Starting a relationship with potential new clients and building brand awareness is tough unless you create a tool to stand out and capture attention (and email addresses). A lead magnet is that tool!
Consider creating a freebie that’s so irresistible potential new clients will HAVE to have it. Here’s some creative ideas as well as delivery methods:
How to Use Your Lead Magnet to Grow your Social Fan Base
Once you have your lead magnet created, it can work it’s magic on a variety of social sites.
Check out these formats you can use to create your lead magnet; from PDF’s to video.
Simply create a social post offering your downloadable lead magnet and then use this as the basis for a well-targeted social ad. Remember to collect email addresses in exchange for this freebie.
Instagram & Lead Magnets
When adding your lead magnet to Instagram, make sure that it stands out in your bio. While we have only 1 opportunity to include a link in our bio, ensure it works overtime for you. Set up a tool that allows you to include more than 1 link to your content.
Check out the following tools:
- LinkTree
- LNK.bio
- Tailwind – Smart.bio
Figure 2 – Here’s an example of how LinkTree looks on your profile
Figure 3 – Here’s how the completed app works to direct people to your different content
Don’t stop there! You can use your link tree in a variety of other spots when you need to give people a round-up of all your offerings.
For example, insert your link tree (or whichever tool you’ve selected) in these places as well:
- Insert it into your Pinterest bio
- Add it into your Facebook ‘About’ section
- Include it in your You-Tube channel ‘About’ section
- Incorporate your tree into your LinkedIn profile and company page
- Place it into your email signature
- Create social posts directing viewers to your tree
Automated Messages and Social Fan Building
While we don’t like the thought of an automated message when we’re trying to reach out on social, the value is that your potential new clients will see something from you instantaneously whenever they message your company. Set up both a greeting and a reply message on your Facebook business page.
Voice, Tone & Style
Finally, successfully building brand awareness comes with the task of producing quality content that has a consistent feel to it. This helps people instantly recognize your brand.
But what does that mean?
Consistency comes in the form of:
- A written tone that represents your company and speaks to your clients.
- A video style that reflects the tone as well as the visual style of your brand
- Filters on images that are consistent and recognizable
- Pinterest board names, photo album names along with Twitter moments reflecting your tone & style.
- You-Tube play lists mirroring your brand
- Brand colors in all your graphics, infographics and cover images
- Tags & key words in all your posts and profiles
Unfortunately, building brand awareness is not a quick, overnight process.
Nor is it simply passing out and collecting business cards.
Nor is it simply attaining e-mail addresses.
It’s a marathon, not a sprint!
Starting with the next piece of content you create, carry your brand into the minds of your future clients.
Related Articles
How to Use Social to Generate Fresh Leads
How to Stay Relevant in the Increasingly Online World of Travel
Social Marketing Strategies for Travel and Tourism
About Catherine Heeg
Catherine Heeg is a recognized social media trail blazer passionate about social media and marketing in the tourism and hospitality industry. She takes the mystery out of marketing!
She creates and delivers meaningful, dynamic workshops that meet your unique needs in the Travel, Tourism & Hospitality Industry.
Catherine and her team help travel, tourism and hospitality pros design and implement social media marketing strategies and tactics that drive traffic to their social and web sites. Learn more…
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