Are you baffling your travel clients?
You may be missing out on bookings because potential clients are unsure of which destinations or types of travel you deal with. Here’s a quick solution that will help clear up any confusion and fill more seats on your next tour as times change back to the next normal.
Niche Blunder – Confusion!
Do you hear your clients saying to you; “I didn’t know you booked…_______… (fill in the blank with your top selling destination)
Don’t you hate missing out on a booking because people don’t fully understand your niche market and travel specialty. As a travel advisor, you’re leaving money on the table.
As a tour operator, as you look to fill the last couple of seats in your upcoming groups, confused potential clients aren’t going to jump on board.
Niche Marketing Solution
Consistency banishes confusion.
Having a consistent tone, style and voice in your social posting helps eliminate the confusion. Have you ever seen a page that posts info about staying in a hostel one day and then posts about private islands and private jet service? Talk about confusion!
Keeping your graphic style consistent helps ensure your fans totally understand your specialty and recognize you in their noisy social feed. This includes brand colors, font family and overall look and style of your graphics, blog cover images, social header images and all other content.
Minimize confusion with these bonus tips:
Don’t let another booking opportunity escape you because of uncertainty. These tips will help to minimize confusion and streamline the booking process for both you and your clients.
Social Marketing Strategies for Travel and Tourism
About Catherine Heeg
Catherine Heeg is a recognized social media trail blazer passionate about social media and marketing in the tourism and hospitality industry. She takes the mystery out of marketing!
She creates and delivers meaningful, dynamic workshops that meet your unique needs in the Travel, Tourism & Hospitality Industry.
Catherine and her team help travel, tourism and hospitality pros design and implement social media marketing strategies and tactics that drive traffic to their social and web sites. Learn more…
Professionals who are serious about taking consistent, winning actions every day to build their business and achieve measurable results love working with Catherine.