How to Social-ize Your Niche Marketing

How to social-ize your niche marketing

Have you ever been into a shop that seems to sell a little bit of everything?  I once walked into a laundromat that offered laundry services, flowers AND sushi!  True!

Offering too many products is a quick way to confuse and scare off potential clients, which is why we see so much specialization in the Travel & Tourism industry.

Once you’ve found your niche, the next step is letting your audience know what makes your product, service or experience unique and worthwhile.  Social media is a great way to get the word out so let’s examine which strategies are most effective on some of the top social sites:

LinkedIn and Your Niche Market

Your public personal profile settings provide a number of great spots to showcase your niche market specialties.

  • Your Cover Image is a visual way to shine a spotlight on your specialties.
  • On your personal profile, ensure your company name is correct and links to your Company page on LinkedIn. (more about this later)
  • The Summary section is perfect for telling your professional story and highlighting your niche markets. Try to use bullet points for impact.  Don’t forget to include your web URL
  • Video in the summary section is an amazing tool to visually focus on your niche.
Showcase your niche on your LinkedIn personal profile

Figure 1 – Showcase your niche on your LinkedIn personal profile

  • Projects section is an often overlooked opportunity to spotlight your niche markets and travel specialties. You can elect to add this section when you visit the “Add Profile Section” tab.
  • Publications section allows you to add articles you’ve written. Simply add links to your blog or outside published articles that support your niche.

Many people miss the important step of setting up a Company Page on LinkedIn.  This essential page helps people learn about your business and expertise.

  • Your cover image, business description, Tagline and About section are essential in helping readers understand your niche market.
  • NEW! A clickable button choice has just been added. Selecting Learn More or Contact Us is a great way to lead people to a specific page on your website.

LinkedIn Company Page & Showcase Page

Diving deeper into the options on LinkedIn, you’ll find the opportunity to set up a Showcase Page within your Company Page area.  When choosing the name of your Showcase Page, select something related to your niche market.  You have the opportunity to set up multiple Showcase pages, maximum 10.

  • Once again your cover image, business description, Tagline and About section are essential in helping readers understand your specific niche market that you focus on in each Showcase Page.

Posting to both your Company page and Showcase pages will bring your niche market front and center for your LinkedIn followers.  More LinkedIn strategy tips here.

Imagine going from online social wallflower to rock star.  Here’s some social tips to build stronger relationships with your perfect clients!

Twitter and Your Niche Market

  • Header Image consistency is valuable across all your social platforms.
  • While the bio section on Twitter is short, be sure to add # to increase findability and to support your niche market
  • Remember to add your website URL
  • Use an app to ensure your Tweets appear on your Facebook business page

Niches on Instagram

  • Profile photo consistency is valuable across all your social platforms.
  • The Bio section is short so make the most of it. Include # that support your niche market
  • Verify your business page to add credibility
  • When you add a new Gram, you can select to add it to your Facebook page as well.
  • Do you need to understand what your fans like? Here’s a quick way to find out.

 

Free Resources

Pinterest and Your Niche Market

  • Profile photo consistency is valuable across all your social platforms.
  • The Bio section is short so make the most of it. Include #
  • Claim your website and other social accounts to add credibility and findability
  • Create boards that support your niche market.
  • Use an app to ensure your Pins appear on your Facebook business page.

Your Specialty Niche on You Tube

  • Profile photo consistency is valuable across all your social platforms.
  • Tune in to the video below to better understand the value of using Calls To Action on You Tube
  • In the About section, there’s space to add a fairly lengthy bio
  • Remember to add links to your other social site to add credibility and build deeper relationships
  • Tune in to the video below for other places to use your niche market key words and tags.

Helpful apps

  • Ensuring that your other social feeds appear on your Facebook page is easy with a free app called WooBox. This is a powerful way to drive people to your other social feeds and develop deeper relationships
  • When you set up the app, it will look like this on your Facebook business page. Notice all the other social platforms in the list of tabs on the left side of your Facebook business page.
Showcase your other social profiles on your Facebook page

Figure 2 – Showcase your other social profiles on your Facebook page

Going thru each of your social platforms and doing an audit will help you adjust your message so that your niche market stands out and attracts the type of clients you really want.

While taking the time to refine your profiles and social presence may seem like a waste, isn’t working with the wrong type of client more of a waste?  By showcasing your niche markets you’ll be attracting the type of clients who will LOVE you and your specialties.  In the end, it will be a time-saver!

Related Articles

3 Must-Do Social Marketing Tips

5 Expert Social Marketing Tips and Pitfalls

 

Free Resouces

Social Marketing Strategies for Travel and Tourism

About Catherine Heeg

Catherine Heeg is a recognized social media trail blazer passionate about social media and marketing in the tourism and hospitality industry. She takes the mystery out of marketing!

She creates and delivers meaningful, dynamic workshops that meet your unique needs in the Travel, Tourism & Hospitality Industry.

Catherine and her team help travel, tourism and hospitality pros design and implement social media marketing strategies and tactics that drive traffic to their social and web sites. Learn more…

Do you need a roadmap for your social strategy? Let’s chat and see if there’s a fit to work together to strategize your social marketing.

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