As a destination, hotel, restaurant, attraction or shopping center does reaching tour operators leave you feeling frazzled?
Working hard to form and strengthen tour operator relationships takes hard work and starts way before you even meet in person.
Before your next trade show, sales mission or conference
- Connect socially with each tour operator
- ‘Like’ their business pages
- Research & connect with all of their social platforms
- Sign-up for newsletters from each tour operator
- Prepare or update your business’ on-line presence
- Create a separate web-portal just for tour operators populated with relevant content
- When marketing to operators that focus on student performance groups, include photos of performance space.
- Create a lead magnet on this web portal
- Collect tour operator email addresses in exchange for a valuable lead magnet
- Lead magnet can be an infographic, guide or checklist they can’t resist
- Consider a tour guide checklist, a trivia game tour hosts can use on the coach, must-see sights off the beaten path, an insider’s guide, etc.
- Create a short video just for tour operators. House this on your website and use in promotional materials.
- Create a separate web-portal just for tour operators populated with relevant content
Connect Socially
If you’re like many people in our industry; you work hard at trade shows, make great contacts, collect tons of business cards and then do your follow-up? If that’s the end of the story you may be missing out on a key piece to keeping in touch with tour operators.
Strengthen Tour Operator Relationships
Here’s a checklist to build even stronger relationships with tour operators.
Building long-lasting relationships is key to successfully working with tour operators. Knowing how to reach them where they ‘hang out’ is the valuable role social media plays in our industry.
You can galvanize and strengthen your brand with these tips and tactics.
What’s working best for you?
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