Do you ever feel like you’ve run out of ideas for new social content? Think every idea you have has already appeared on your social feeds? Then it might be time to introduce you to the 3 R’s!
In the world of social marketing for travel & tourism pros let’s look at how we can let the sun shine in and market more clearly with small steps to refresh, revive, and repurpose.
I’ll bet you have a number of social media sites that you use regularly to market and mingle. When is the last time you took a hard look at what your clients really see when they find you socially? Here are a number of simple ideas to refresh your own presence.
- Cover images and banners can live a long life, however a fresh new look can breathe new life into your brand image. Select new images to reflect your brand, your top selling destinations or even to give a shout out to your top suppliers. Also consider the sizing and image quality as it’s truly a reflection of your brand.
Here’s a Sizing cheat sheet for you.
Tip: Are your cover and banner images consistent across your social platforms?
- Bio and logos don’t usually change dramatically yet you’d be surprised at the benefits of a quick review and refresh. Sometimes it’s simply a bit of wordsmithing (oh my, did I really write that way back when?) and other times your focus, niche or specialty may have changed.
Tip: Facebook now has an opportunity to showcase your niche, specialty and projects on your business page using the services option. This is available if you’ve listed your page as a consulting business. It looks like this:
LinkedIn offers showcase pages as an extension of your company page. (Please note, a new version is coming soon) Here’s an example:
Social Revive & Repurpose
During the busy season of booking and marketing it’s time to revive relationships with past clients and find new and exciting ways to meet their current needs. Your social marketing campaigns and strategies may benefit from a bit of revival and repurposing to save you time and energy.
- Social sharing and web icons are something many people miss updating when they’ve added new platforms to their repertoire. A quick check to make sure your social icons really do link people from your website to your social sites (and the reverse) may be in order. Do you have additional social sites you need to add to that line-up? Here’s what it can look like:
How about those social sharing buttons at the bottom of your blog? Are they all working?
- Social Analytics are key to our long term success. Understanding your social audiences, timing and key words will help integrate your social and web success.
- Old accounts? Do you have inactive, duplicate or outdated social accounts hiding in your social marketing world? Now’s a great time to merge, delete or unpublish those accounts. Decluttering your social presence may take a bit of time to sort thru the remnants of past social attempts, but it’s worth your while as you’ll present a clear, succinct brand image for your clients.
- Plan for your success. How about tidying up your social strategy, marketing calendar and goals? Invest the time to revive your old strategy, study your analytics. See where you were successful. Then implement some changes in order to keep up with the newest trends in relationship building. Here’s a simple to use marketing calendar.
- As you’re recharging your campaigns and strategies you’ll most likely find some really popular posts, tweets, photos and videos. How about updating and repurposing them? You’ll be able to breathe new life into some great content when you simply find new ways to use it in a fresh manner. Cross marketing Tips here. Get more mileage for your content with these tips.
We’ve all heard the old saying: if it’s not broken, don’t fix it. For great social content to continue appearing on your accounts, this couldn’t be more true!
What do you plan on doing first: merging old social accounts, or repurposing great content you’ve created?
Social Marketing Strategies for Travel and Tourism