How to Stand Out on Social Media

How to Stand Out on Social MediaDo your clients ever say to you “I didn’t know you were still in the travel industry”?

Or worse yet “I didn’t know you were able to book ________”  (fill in the blank with your top selling destination or ship).

What if you bumped into a former tour operator colleague at a conference.  They said “I wanted to include your new attraction or hotel (you fill in the blank) in our upcoming group tour, but didn’t know where you currently work”.

What a bummer when you hear this.   Don’t miss out on opportunities any longer.

Wouldn’t you love for your social sites to do the heavy lifting and let people know how to get in touch with you when they want to travel.  What if you could hang out your shingle on your social sites and toot your own horn without sounding spammy.

Here’s a couple of easy ways to spread the word along with common slip-up’s and their fixes.

#1 – Visible Workplace

What if your clients wanted to learn more about your travels and see some photos and videos of your recent trips in order to decide if they wanted to book their next vacation with you or with someone else?  So many times I see profiles that don’t include any workplaces.  Does your personal Facebook profile showcase your workplace?

Avoid this:

Notice there is no workplace mentioned in this brief overview.

How to Stand Out on Social Media

Figure 1- No workplace listed

Quick fix:

Add your workplace to your personal profile.  Here’s a quick tutorial showing how to add your workplace to your personal profile.  Not only will your clients know where you work, your professional credibility will skyrocket.  I was recently chatting with another professional speaker, Stuart Lloyd Cohen.  While he’s setting up a Facebook group for Travel Pros, he’s checking their profiles to make sure they are a legitimate travel professional.  He found that nearly 1/3 of people who wanted to join the group didn’t list any workplace.  What a missed opportunity.

How to Stand Out on Social Media

Figure 2- Workplace and profession showcased clearly

#2 – Proper Profile Photo

What if your clients were looking for you on Facebook and there were dozens of names similar to yours.  How would they know who to connect with to chat about their upcoming travel plans? A picture is worth 1000 words.  Is your photo featured in the small inset box on your personal profile?  Don’t keep people guessing!  Make it easy to connect!  Pro Tip:  stay consistent and add the same professional photo to all of your personal social profiles.

Avoid this:

Notice the inset box contains a quote.  This is not only hard to read, but people who want to connect will be confused and move on to another option to plan their trip.

How to Stand Out on Social Media

Figure 3- Profile photo missing

Quick fix:

Add your photo to your personal profile.  You may want to consider using the same photo on all of your social sites so that it’s instantly recognizable to your potential clients

Update for Success

Keeping your personal Facebook profile accurate and up to date will showcase your professionalism and make it easy for your clients to find and connect with you.  Updating your workplace and adding a personal photo takes almost no time but yields amazing results!

With these two very quick fixes, you can avoid awkward moments like this: “I recommended you to a friend but they couldn’t find you online”.

What does your personal Facebook profile look like?

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About Catherine Heeg

Catherine Heeg is a recognized social media trail blazer passionate about social media and marketing in the tourism and hospitality industry. She takes the mystery out of marketing!

She creates and delivers meaningful, dynamic workshops that meet your unique needs in the Travel, Tourism & Hospitality Industry.

Catherine and her team help travel, tourism and hospitality pros design and implement social media marketing strategies and tactics that drive traffic to their social and web sites. Learn more…

Do you need a roadmap for your social strategy? Let’s chat and see if there’s a fit to work together to strategize your social marketing.

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By Catherine Heeg

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