Is it just me or do you also feel like you need another vacation immediately after returning home from your vacation or FAM trip? Does your social marketing traction take a hit while you’re away?
Maybe this feeling has something to do with the mountain of work that has accumulated while you were gone. Regardless if you’re away for a quick fam, a long weekend or a multi-week safari, it’s tough playing catch up.
Fortunately, there are a few strategies to help alleviate those post trip blues and keep your social marketing running smoothly. While getting out of town is a great opportunity to snap some great travel pics or interview that out of town colleague in person, making the most of your content can be tough.
Once you’re back, it’s the perfect time to put those travel pictures or interviews into action!
Stay Social After Your Trip
Now that you’re back in the office, do you find more chaos awaits? Don’t let your hard work go to waste. Jump into action and:
- Edit your videos. Top editing tools
- Create a variety of content with your photos and videos
- Write Blogs and articles
- Create Social Posts
- Publish Long and short form video
- Write Here’s how to ensure they get opened.
- Strip out the audio from your video and create a podcast
- Follow up to create more opportunities with your interviewees
- Go live from your desktop and host an interview or talk show
- Guest post on a colleagues blog
- Ongoing video creation and article writing
- Create social ads to showcase your new content
With all the excitement of a business trip, trade show or vacation it’s a great opportunity to connect via your visual creations and build relationships. Social marketing is the perfect vehicle to bring more content and less chaos to fans and followers.
What tips do you have for staying social on the road?
Social Marketing Strategies for Travel and Tourism
About Catherine Heeg
Catherine Heeg is a recognized social media trail blazer passionate about social media and marketing in the tourism and hospitality industry. She takes the mystery out of marketing!
She creates and delivers meaningful, dynamic workshops that meet your unique needs in the Travel, Tourism & Hospitality Industry.
Catherine and her team help travel, tourism and hospitality pros design and implement social media marketing strategies and tactics that drive traffic to their social and web sites. Learn more…
Professionals who are serious about taking consistent, winning actions every day to build their business and achieve measurable results love working with Catherine.