Is your email list a bit skinny? Does it lack the strength to bring new leads?
Love it or hate it, email is part of our culture and a workhorse when it comes to marketing.
Did you know that 44% of email recipients made at least one purchase last year based on a promotional email? (Source: http://www.convinceandconvert.com/ )
Let’s think about this from a tourism perspective. Imagine a consumer opening an email from you about an upcoming tour. They not only see the tour info, they’re reminded of their wanderlust and maybe even their fond memories of their last tour with you. They get excited and possibly pass along your email to a friend. You’ve hit the mark with an emotional spark and inspired them to take some action.
Email is a cost effective way to:
- Build stronger relationships
- Rekindle fond memories and emotions
- Grow your brand awareness
- Inspire top of mind awareness
- Increase web traffic and SEO
Growing your Email List
Growing your email list doesn’t have to be a tug-of-war. Earning the right to email people can be simple with these easy tactics and a downloadable give away lead magnet. Here’s where to start:
Tip #1 — Call to Action Buttons
Choosing the ‘Sign-up” or ‘Learn More’ button enables you to direct people to your website or landing page so they can sign-up for your newsletter or free giveaway lead magnet. Facebook provides you the opportunity to edit the call to action button on your business page and insert your own web URL. Here’s what it looks like:
Here are the other options for Call to Action buttons. You’ll find these by editing the existing Call to Action button. (to edit, simply click on the call to action button)
Each of the options shown below has a couple of choices. Access the choices by clicking the down arrow on the right side of the template.
Tip #2 — Social posts
No matter where your social fans hang out, creating a social post that drives people to your website sign-up form is easy to create. Think about creating a graphic that tells people what they’ll get and has a call to action. Then write some text inviting them to sign-up or download your lead magnet. Here’s an example of what I use:
Lead Magnet Ideas
Armed with these strategies to grow your valuable email list with interested and intrigued potential clients, you’ll need to give away a valuable resource. Think about what types of questions your clients ask and what types of visual content can help you stay top of mind.
Design evergreen content that may include:
- Top 10 lists
- Destination Guides
- Dining Guides
- Packing lists
- Travel Tips
- Before You Go checklists
These downloadable lead magnets may take the form of infographics, e-books or simply a checklist. Here’s some tools to create these visual wonders.
Giving awesome incentives to clients for joining your email list doesn’t have to be too pushy or sales-y, it can be a great opportunity to offer your clients insight into your engaging content!
What step will you take next in growing your email list?
Social Marketing Strategies for Travel and Tourism
About Catherine Heeg
Catherine Heeg is a recognized social media trail blazer passionate about social media and marketing in the tourism and hospitality industry.
She creates and delivers meaningful, dynamic workshops that meet your unique needs in the Travel, Tourism & Hospitality Industry. She and her team help travel, tourism and hospitality pros design and implement social media marketing strategies and tactics that drive traffic to their social and web sites. Learn more…