Do you LOVE going live on video, and now want to make even more of your time and effort?
Do you HATE going live and wonder if it’s worth jumping onto the bandwagon now?
No matter which end of the spectrum you fall into, let’s explore these vexing video questions.
If you’re into live broadcasting now, you know how the routine goes. (If you’re not broadcasting live yet, here’s a quick roadmap) You prep for your live stream spending time:
- Marketing your live broadcast in advance
- Checking your lighting and audio
- Finding the perfect background
- Glamming-up for the camera
After you actually go live, what happens to your video? Does it sit in your video library collecting dust?
Here’s some ways you can extend the shelf life and gain even more exposure from all your hard work.
Today people are craving to consume content on the fly; commuting, sitting at the airport, working out at the gym. Podcasts are the perfect channel to tap into this type of audience. It’s easy to create an audio podcast once you’ve recorded your live stream. Just strip out the audio and use it as a podcast.
Once you’ve created your live broadcast check out tools like:
- On Line Audio Converter With this free tool you can easily extract the audio from a video and convert it to a variety of audio formats.
- Quick Time Player. Designed for Mac.
- MP3 Audio Converter Audio Extractor. This free tool is available for iPhone and iPad users.
Video Blog Post
Don’t you love it when you can read a blog post and then see a short video showing you how to complete a project? When you embed video into your travel blogs, your readers can take a mini vacation and picture themselves in your destination.
Tap into your reader’s sense of curiosity and love for video. Take your live broadcast to a new set of viewers by embedding it into your next blog.
Here’s how savvy travel pros are making the most of this opportunity;
- Destinations are attracting visitors by showcasing activities and experiential options via video. For example, use video to showcase activities like zip-lining, cooking classes and tour highlights. Focusing on niche markets and going behind the scenes is powerful.
- Wedding & honeymoon specialists are embedding live streams from a resort or destination into a blog about the destination. Planning tips and a call to action add finesse to their production.
- Attractions amplify their reach by going behind the scenes and pulling back the curtain on upcoming events and new offerings. For example, entice people to visit the newest area in your attraction with a video highlighting the spectacle of the final phase of construction or the spectacle of grand opening.
To embed a video into your next blog post, simply end the live broadcast and grab the embed code. Place this code into your blog or website. Make sure to adjust the size of the video player and maximize viewer ease.
Video in E-Blast
While most e-blast providers don’t support video within an e-blast you can provide your readers with the power of video. With a bit of magic, and a good graphics tool, you can make it look like a video is playing right in your next e-blast. This is a super-simple way to earn more eyeballs for your live broadcast.
- Create your video and upload it to your favorite video platform
- Copy the URL link for your video
- Create a video thumbnail graphic.
- Create your thumbnail by selecting a favorite frame from the video
- Use a tool like PicMonkey, Canva or Stencil and add this frame as an overlay on a new graphic.
- Then add an overlay of a video player button on top of your thumbnail. This will ensure readers know to click the graphic
- Size the graphic to 1280 x 720 pixels
- Add this thumbnail into your e-blast
- Pop in a border around the graphic (see below)
- Hyperlink the thumbnail to your video
- Now when a reader clicks on your graphic, they’ll be redirected to your video playing on your favorite video platform.
- See the example below. Note the thumbnail with the player button added.
A lot of preparation and behind the scenes work goes into creating memorable live stream videos. But people’s memories are often short, so why not extend the life of your live video by repurposing it into different formats?
Podcasts, video blogs and e-blasts are a great way to reach a larger audience and keep your content fresh in your client’s minds.
How will you repurpose your next live video?
Social Marketing Strategies for Travel and Tourism
About Catherine Heeg
Catherine Heeg is a recognized social media trail blazer passionate about social media and marketing in the tourism and hospitality industry. She takes the mystery out of marketing!
She creates and delivers meaningful, dynamic workshops that meet your unique needs in the Travel, Tourism & Hospitality Industry.
Catherine and her team help travel, tourism and hospitality pros design and implement social media marketing strategies and tactics that drive traffic to their social and web sites. Learn more…
Professionals who are serious about taking consistent, winning actions every day to build their business and achieve measurable results love working with Catherine.