Have you gotten into the habit of always choosing the same target audiences for your social ads?
Are you consistently using the same words and phrases in your marketing?
If you’d like to break out of that routine to reach your clients and potential clients with words that make them jump off the couch and connect, here’s some easy ways to ‘test your talk’.
#1 — Poll or Survey Your Clients
Understanding your client base is a moving target. Once you think you know what to market to your perfect clients, they change their minds. Here’s a couple of excitingly easy ways to poll your social fans with a survey.
#2 — Key into Key Ad Words
Do you ever wonder if a new niche, specialty or tour will be successful? Do you ask yourself; is there an audience for this? What words can I use that will resonate with my social fans? Answers to these burning questions are as close as your advertising accounts.
- When creating a new ‘Ad Set’ in Facebook’s Ads Manager/Power Editor, you can tell exactly how many people are interested in a specific topic. Dive into the ‘Detailed Targeting’ section by clicking ‘Browse’ and you’ll see exactly how many people have expressed an interest in or liked pages related to your key word.
- Most of us think of Pinterest as a social site, but when we start thinking of it as a search engine it yields so many insights into our potential audiences. Simply use the Pinterest search bar to type in your keywords. You’ll be shown some samples of popular search terms as well as some suggested key words. From there you can dive into Pinterest Categories and drill down into Topics to see how many are interested in your topic. Similar to Google SEO, Pinterest SEO is all about long-tail key phrases. Such an easy way to determine if your niche, specialty or keywords will resonate.
These tools combined with your knowledge of Google SEO will help you gain even more traction in your audience selection, key word usage and even determining if your latest great idea is marketable.
When you find yourself saying “I want to try a new_________? “(you fill in the blank here) just banish any bad thoughts and capitalize on the adventure.
While trying something new may seem a bit foreign at first, it will make your life easier and more efficient.
Which will you try first?
Social Marketing Strategies for Travel and Tourism
About Catherine Heeg
Catherine Heeg is a recognized social media trail blazer passionate about social media and marketing in the tourism and hospitality industry.
She creates and delivers meaningful, dynamic workshops that meet your unique needs in the Travel, Tourism & Hospitality Industry. She and her team help travel, tourism and hospitality pros design and implement social media marketing strategies and tactics that drive traffic to their social and web sites. Learn more…