Are you a Wedding & Romance specialist? A Culinary tourism guru? Or an Adventure specialist?
Marketing to your niche market on Pinterest opens a whole new world of possibilities. Let’s look at how you can use Place Pins on Pinterest as a travel specialist.
Imagine being able to visually show the layout of a city and your recommendations for a client’s sightseeing enjoyment. Place Pins elevate your Pin to a new level by including a map and relevant pins with descriptions. More on Place Pin strategy here.
Place Pins are identifiable by a symbol in the upper right corner of the board. Each of the boards in the example below contain that symbol or icon denoting that the board contains a map highlighting the pins on the board.
Focus on itineraries that foodies may want to follow in your top destinations by creating Place pins of your favorite restaurants and markets. Culinary tourism specialists can also include related boards with Place Pins featuring gourmet shops, wineries, craft breweries or top-rated restaurants.
In the example below from Visit Milwaukee you’ll notice that some pins on the map have a number above them. This indicates that there are that number of pins in that specific area of town.
Imagine being able to plot out a self-guided foodie tour for your clients in a particular city or part of town. When you click a specific place pin on the map
When you click a specific place pin on the map more details pop up along with the contact information and address. Perfect for when your clients need to make their dining reservation. It looks like this:
As a foodie/culinary tourism specialist you’ll be a hero for plotting out top restaurants, new restaurants, or restaurants of a particular ethnic culinary specialty. Your clients will LOVE you!
Are you an Italy specialist? Destination specialists can accelerate followers’ knowledge by using Place Pins to highlight sights, restaurants and shops in each locale. Think about using Place Pins to pin your top restaurant or sightseeing choices in Rome, Florence and Assisi. Then create more impact with a selection of your favorite shops and another collection for not-to-miss sites. More info here.
Here’s a great example from Visit Savannah
Note that when you hover over a specific Pin, it’s showcased on the map and shows it in relation to other pins on this board. As a destination specialist you can create this type of board for each of your top destinations.
Imagine being able to lay out a trip for your clients using Pinterest. Explore Columbus does just that with their board dedicated to Holiday Enchantment.
Activity or Adventure Specialist
Are you a golf specialist? Here’s an example of how to use Pinterest to showcase golf courses in a particular city. What a great way for you to help your clients plan their golf games. Take this to the next level and layer in restaurants, golf stores and hotels.
NEW! Buyable Pins. Pinterest is in the process of rolling out ‘Buyable Pins’ and now offers this service to bigger brands. Pinterest users can buy products direct from Pinterest when using iPad or iPhone products.
- Think of the possibilities if/when this rolls out to smaller companies. As a destination specialist you could sell tours direct from Pinterest along with accessories that you offer.
Have fun creating Pinterest-ing boards, complete with Place Pins that focus on your specialty and niche market. When you strategize your approach to Pinterest, I’ll bet you’ll be doing more than ‘picturing’ the extra revenue…you’ll be busy growing your business.
Social Marketing Strategies for Travel and Tourism