Do you find you’re getting WAAAYY more engagement on your FB posts these days? Awesome, isn’t it? I was talking with a client the other day and we figured that people are actually taking more time (during these tricky times) to like, comment and share socially.
The Power of Social Ads
This is great news for you! As a savvy social advertiser you can tap into the power of ads and keep in touch with fans who’ve shown an interest in your posts. Let’s call these people your ‘Super Fans’!
Here’s how that strategy we talked about in the video works;
- once someone has interacted with your page in any way, you can show future ads to them.
Yep, that’s right, you can create an ad audience that includes these captivated people. It’s super easy. Just go to your own ad account & create a custom audience. Choose the option called ‘Facebook Page’. (see figure 1 below)
Your new audience will reflect all the people who have liked, commented or shared your content within the time frame you choose.
Figure 1 – Create a custom ad audience of people who have reacted to your Facebook posts
Social Ad Savvy
Now let’s take this up a notch to captivate these people even more. Let’s say you’ve been posting frequently over the last month about a new destination or style of travel and you’d like to reach back out to JUST the people who have shown an interest in this content.
Guess what; you can do that!
If you want to reach out to people who have reacted to your content over the last month, simply choose that time frame (select the 30 days option, rather than the 365 days option shown in Figure 2) when setting up your new custom ad audience.
Figure 2 – Social ad targeting reaches the right audience
The result is that you can reconnect with interested people and show them ads that really matter to them! Remember you can use these ad audiences on both Facebook and Instagram!
Top Ad Audiences
All this works to keep you top of mind with the right people…those who love your content. Get ahead of the game as we jump into ‘recovery’ mode! Staying in touch with your best clients is even easier with this proven ad tactic.
Don’t miss out on the power of social ads. Here’s some best practices to keep in mind as you’re creating your new custom ad audiences.
Go ahead, create a new ad audience today and watch your engagement soar!
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How to Tweak Your Social Ad Success
Social Marketing Strategies for Travel and Tourism
About Catherine Heeg
Catherine Heeg is a recognized social media trail blazer passionate about social media and marketing in the tourism and hospitality industry. She takes the mystery out of marketing!
She creates and delivers meaningful, dynamic workshops that meet your unique needs in the Travel, Tourism & Hospitality Industry.
Catherine and her team help travel, tourism and hospitality pros design and implement social media marketing strategies and tactics that drive traffic to their social and web sites. Learn more…
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