Are you just getting started in the world of social marketing?
With the overwhelming amount of research and conflicting opinions, it can be difficult to know where to begin. Trying too many different strategies to find what works for you can also be incredibly time consuming. These three simple strategies are easy, tried and true, tips that will help you hit your social marketing stride.
For travel & tourism pros just starting to market their business, these tactics will help you hit the ground running.
Regular posting schedule
Posting on a regular basis is key to maintaining viewership. Whether you post 4 or 6 times a week or once a day, getting into a rhythm will help your momentum and grow your relationship with your fans.
Consider mixing up the types of posts. For example, include links to outside articles, graphics with quotes, video as well as still images will keep your fans intrigued.
An editorial calendar will help simplify and streamline your strategy. Having a plan in place and working that plan provides consistency and eliminates surprises. Here’s a sample that you’re welcome to use.
Ensure your success by creating a weekly theme that matches your niche market. For example, if you sell a large amount of Europe in the summer for travel the following spring, then create a weekly theme and post about Europe during the summer months.
How often do you scroll past or ignore social posts without images? If you’re like most users, the answer is ‘often’. Photos are an invaluable part of the marketing funnel.. Here’s some tips and tools to create shareable images & graphics.
Grow Your Fan Base
Expanding your fan base is an ongoing effort no matter where your social marketing expertise lies.
- Starting out as a novice in the world of social marketing you’ll want to initially invite your current Facebook Friends to like your business page. Simply click the “Invite Friends” button on the left side of your business page. You’ll find it here:
By inviting only 5-10 friends each day, Facebook won’t think you’re spamming people. You’ll avoid getting your hand slapped by the powers that be at Facebook.
- Each week change your email signature line to reflect your social marketing theme of the week. This will help drive your email recipients to your Facebook page and encourage them to like your page.
Simply, include a PS into your email signature telling people what they’ll learn and how they’ll benefit when they follow your social sites.
Maybe you say something like this:
“Check out the latest travel tips! ‘Like’ my Facebook page and learn the inside scoop on destinations, cruises and _______________ (fill in the blank with your specialty)”
(Create a hyperlink for your page that leads the reader to your chosen social site. Capture the URL from your social site to create the hyperlink. Here’s a guide: How to Create a Hyperlink.)
More examples here.
Solid Social Foundation
Establishing a solid foundation, using proven strategies like these will have long lasting effects on your social marketing strategy. As your travel business grows and your schedule becomes even more hectic, these marketing skills will already be second nature.
Which will you implement first?
Social Marketing Strategies for Travel and Tourism
About Catherine Heeg
Catherine Heeg is a recognized social media trail blazer passionate about social media and marketing in the tourism and hospitality industry. She takes the mystery out of marketing!
She creates and delivers meaningful, dynamic workshops that meet your unique needs in the Travel, Tourism & Hospitality Industry.
Catherine and her team help travel, tourism and hospitality pros design and implement social media marketing strategies and tactics that drive traffic to their social and web sites. Learn more…
Professionals who are serious about taking consistent, winning actions every day to build their business and achieve measurable results love working with Catherine.