How to use Twitter Photos to Drive Travel & Tourism Engagement + Infographic

With a tweet limit of only 140 characters, Twitter makes sure that every post you make keeps things short and sweet.

Luckily, tweets don’t have to be just words: photos, videos, and links can all be posted as well.

And to make things even better… research has shown that tweets with photos can have double the engagement! Take advantage by using the following tips:

Hotels: research hashtags your clients regularly post in (such as the city you are located in), and become actively involved in the discussion by showcasing your hotel visually, and all the different ways your features contribute to the culture of the area.  You may want to keep your tweeps up to date on new creations in your restaurant and add visual appeal with shots of banquets setting up for an event or wedding.

Destinations: Use Twitter as an opportunity to invite clients who have recently visited your destination to share photos from their trip. Establish a hashtag that visitors may use when they post their photos so that others are able to locate the destination quickly.

Travel pros: personalize your Twitter feed by choosing a display photo, header image, and background that all complement each other and show a representation of your company that is both unified and exciting. Remember your header photo is behind your display photo, username, and bio, so be aware of the placement of the objects in the photo!  Some industry examples can be found here. You may consider using an image of your top selling cruise or destination as your header image.  Talk about a strong branding opportunity!


Hashtags, hashtags, hashtags. ###!

The following links provide some ideas on where your clients are talking so you can get in on the action!

Top 10 travel hashtags

Travel Pros, please note that the above list includes a few Twitter Chats.  These are great ways to broaden your connections when you participate and offer your professional insights and ideas.  Twitter chats are NOT as sales opportunity, but a networking opportunity.

Special #Tags

Certain events occur on a weekly basis.
#MexMonday – Mexico Monday, Monday all day
#MountainMonday – Monday all day
#TravelTuesday #TT – Use this tag to highlight travelers or travel brands you admire or have engaged with lately, Tuesday all day
#BeachThursday – Thursday all day
#FriFotos – Links to pictures, theme announced on Wednesday by @EpsteinTravels, Friday all day
#FF #FollowFriday– Follow Friday, similar concept to Travel Tuesday but practiced by brands and individuals alike in all areas, not just travel, all day

Here’s a visual of why you’ll want to use hashtags in your posts:


Which hashtag have you used photos on recently?

Next time, join the conversation for travel pros and boost your photo knowledge when using Pinterest.   Till then, please see these past articles.


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By Catherine Heeg

About the author, Catherine J. Heeg

Catherine Heeg is a travel, hospitality and tourism industry thought leader.  As President of Customized Management Solutions and an international speaker and trainer she delivers customized interactive social media, marketing and communication workshops and webinars.  Customized social marketing strategy design and coaching keep her driving results for the tourism, travel and hospitality industry.

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