Have you noticed how we as a society now use social media to fill the little gaps in our days? Scrolling through Facebook while waiting at the grocery. Or liking a quick Instagram video when you arrive 1st at a restaurant and aren’t sure what to do with yourself while you wait for the rest of your party to arrive.
With the right tool, these brief moments could actually be the perfect time for you to engage with your fans and expand your social reach.
So what’s the right tool? Video! Video can be used to help improve SEO and establish brand loyalty. Let’s take a closer look at the tools and strategies that can help us accomplish this goal.
Video: Boost Social Engagement & SEO
Sparking social engagement can be tough these days as it takes a lot to WOW social fans. Armed with unique video content it is possible to stop the scroll.
For example, as we emerge into our ‘next normal’, people not only dream of travel, they take steps to make it a reality. Savvy marketers want to draw attention and stand out in a noisy social feed by developing promo videos. This style of video invites people to take action! You can promote an upcoming live broadcast, a consumer night, webinar or free resource.
The close cousin to a promo video is an advertising video. Live action videos that feature your team and happy clients will draw focus to a specific tour or event in your destination.
Do you really want to simply earn likes, comments and shares? These vanity goals will help you build SEO as well as future ad audiences with top of funnel fans. (fans who are new to you) Short, riveting, animated graphics or videos are key!
Consider this video style to:
- Inspire viewers to act
- Accelerate your ad audiences
How to Shine the Spotlight
Captivating, short stories that provide a quick break from reality are the showstoppers here.
Effective Video Styles
- Animation videos are made from many still images and can use imaginary characters. A perfect way to highlight a return to travel or demonstrate new office protocols for staff.
- Tools: Biteable, PowToon, RenderForest, Raw Shorts
- Note: Travel Oregon has used Anime style videos and here’s an example
- Animated graphics are super-short videos perfect for travel tips, travel trivia and capturing attention at the top of the funnel. Here’s an example
- Tools: Canva, Promo, PhotoShop, Wave
- Live action videos are a great way to earn more engagement, especially when the camera is on an entertaining, fun business owner, client or staff member.
Video: Elevate Consumer Trust and Loyalty
In these tricky times trust is as valuable as gold! Expanding loyalty from your existing clientele while earning the trust of new clients is possible with story-telling videos.
For example, perhaps your company is re-introducing motorcoach touring and you’d like to showcase the ‘new normal’ protocols as well as roll out the welcome mat. Simply let images and typography tell the story.
Another example may involve honing the trust of your B2B clients. Perhaps you have new business procedures in place or a new web tool available. Maintaining their loyalty may involve educating them on how to use your new tools. Typography and whiteboard videos can do the heavy lifting for you.
Imagine being able to walk a new employee thru the high-level steps a group tour takes from conception through to execution. This is a simple task for an explainer video.
Consider this video style to:
- Re-engage employees
- Cultivate stronger relationships
How to Shine the Spotlight
Spark trust by featuring helpful, knowledgeable staff personalities and expertise. Another opportunity to tap into the trust of loyal clients and influencers is by pulling back the curtain and using video to show off the ‘insider view’.
Effective Video Styles
- Typography videos include stylized text that blends movement and words to express ideas. This is perfect for sharing one simple concept or feeling. For instance, large, thick, vibrating words can seem loud! On the other hand small, flowing fonts evoke peacefulness. Here’s an example.
- Tools: Animaker, Moovly, Wideo
- Explainer videos can make easy work of educating B2B partners on new web applications. Running thru the exact procedure makes it easy for people to follow along so that you’ll have everyone up to speed.
- Tools: Screencast video tools: Camtasia, Screen Cast-o-Matic, WeVideo, TunesKit Screen Recorder
- Tools to explain an overall process or steps in a sequence: Whiteboard videos: Doodly, Videoscribe, Powtoon, Animaker, Toonly. Here’s an example from Doodly.
- Live action videos that integrate happy clients and industry expert testimonials will galvanize trust and loyalty.
It only takes an instant to snag someone’s attention. Using these video tips and tools will help you create scroll-stopping videos that boost engagement with your content and trust in your unique travel brand.
Related Articles
3 Ways to Use Video to Boost Brand Awareness
How to Create Unforgettable Social Videos
How to Create Social Videos on a Shoestring
Social Marketing Strategies for Travel and Tourism
About Catherine Heeg
Catherine Heeg is a recognized social media trail blazer passionate about social media and marketing in the tourism and hospitality industry. She takes the mystery out of marketing!
She creates and delivers meaningful, dynamic workshops that meet your unique needs in the Travel, Tourism & Hospitality Industry.
Catherine and her team help travel, tourism and hospitality pros design and implement social media marketing strategies and tactics that drive traffic to their social and web sites. Learn more…
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