Sometimes, what’s old is new again. So many people forget that Facebook automatically stores previous cover images and that you can resurrect and recycle them.
Here’s a quick video on how to do that easily.
What difference does a cover photo really make?
You cover photo is an essential marketing tool that can be used to:
- Showcase your niche market or specialty
- Highlight destinations you’d like to sell
- Showcase events or activities
- Engage with the use of a custom hashtag (#)
- Give preferential treatment to a preferred supplier
- Thank your clients
- Give fans a glimpse of an upcoming tour
- Embrace fans with a shout-out
- Showcase your staff
- Show off your attraction
- Inspire! Entertain! Enlighten!
Remember: Add a Description
When you take the extra step and change or add the description behind your newly recycled cover image remember to add a link to your website. Make sure the link leads readers to a landing page on your website that is relevant to the graphic image.
Tip: if the link is too long, use a link shortening tool to focus attention on your description while not taking up valuable real estate with a long (ugly) link.
Check out these link shortening tools:
When selecting a link shortening tool, consider if it provides you with analytics on when and how often your link was clicked. This important measurement will keep you abreast of popularity based on the number of clicks as well as where people are finding your links. This will help you source out what’s working best in your marketing strategy so that you can maximize your efforts.
Travel Consultants: if the cover image you selected is related to wedding and honeymoon planning, link to a landing page on your website that features destination wedding ideas or specials. How about linking to your own creation of a Top 10 Reasons to Marry Abroad.
Destinations: use your cover image to reflect upcoming events then lead fans to more information about the event and ticketing information. This strategy will increase the buzz and attendance.
Hotel Suppliers: keep in mind the seasonality of your product and showcase a holiday event with a link to dining at your hotel. Using your cover photo to tease, tempt and titillate will give exposure to dining, weekend packages, spa and other amenities.
Here are some great examples I’ve found from our industry:
Save some time and recycle a remarkable cover photo from your collection. Each time you change your image your fans will be reminded of the benefits you provide.
Embrace the past and perk-up your page.
Social Marketing Strategies for Travel and Tourism