- You’ll have a 20 hour work week with a computer (circa 1989)
- A vacuum robot will make your life easier
- Blog writing can be easy
Which of these statements is true?
If you chose C, you’re absolutely right! Whether you LOVE to write and can’t wait to write your next article or if you HATE to write and procrastinate, you’ll find some reassurance and tips here.
Did you know: 61% of US online consumers have made a purchase based on recommendations from a blog. (Source: BlogHer)
How can you save time and still have an effective blog that your readers will look to for advice? Here’s 3 tips to get you blogging in no time.
1. Short Sells
Blog writing is valuable for travel & tourism pros! Yet many people procrastinate as they think they have to write a long missive each time.
Great news! Short sells! That’s right, short posts with less than 500 words are popular today with time-starved readers.
Short sentences help break up the text.
Short paragraphs keep your readers alert and reading to the end.
Tune in for some tips to write your next blog in 20 minutes or less!
2. Foto Fixes
Is that a typo? Not exactly, yet it got your attention. Photos grab people’s attention as they’re scanning and skimming. Now I’ll bet you have a ton of travel photos lurking on your hard drive. Turn those photos into a captivating blog post.
- Simply choose 5-7 compelling photos
- Write captions with each photo
- Create a captivating opening paragraph
- Design a killer closing paragraph
Now you have a blog post that tells your story in a format that time-starved, mobile-reading fans will love.
Bonus tip: Many times I re-write my opening paragraph when I’m finished with my article. It helps me with clarity and tone.
3. Video adds Variety to your Blog
If you hate to write, but love to talk then video is your key to success. Embed a video or a live-stream video you’ve done, then write that all-important, attention-grabbing opening paragraph. After your embedded video, close off with a thought-provoking closing paragraph. Easy!
Have you ever added enriched media like photos or video to your blog posts? Share below how you plan to incorporate these into your future blog strategy!
Social Marketing Strategies for Travel and Tourism
About Catherine Heeg
Catherine Heeg is a recognized social media trail blazer passionate about social media and marketing in the tourism and hospitality industry.
She creates and delivers meaningful, dynamic workshops that meet your unique needs in the Travel, Tourism & Hospitality Industry. She and her team help travel, tourism and hospitality pros design and implement social media marketing strategies and tactics that drive traffic to their social and web sites. Learn more…