Are you looking for a dynamic change in your destination’s social marketing? Do others in your region need a social media tune-up?

If you’re looking to bring the latest social marketing trends, tips and tools to your members let’s chat. As a professional speaker I only speak and train in the tourism industry and on social marketing. I’m committed to helping industry leaders…

Quickly learn the best ways to leverage the power of social media;
Navigate the changes in social marketing to drive conversation & conversion;
Increase awareness, drive traffic to their social & web sites;
Turn prospects into clients.

Vital changes abound in the world of social media. Catherine’s exceptional seminars and can be custom designed to meet the needs of your unique audiences.

These sessions brings up to the minute strategies and tactics that can be implemented immediately. Attendees walk away with the how-to’s and tools to easily make a difference in their social strategy and their business.

Note: Workshops and webinars can be developed to meet the needs of novice, intermediate and advanced practitioners.

Would you like to schedule Catherine for a speaking engagement at your event?

Request Catherine for a Speaking Engagement

In good company...look who’s working with Catherine

Catherine Prather, Senior Vice President, NTA

“I’ve had the pleasure of working with Catherine Heeg for nearly 10 years. She is consistently one of the National Tour Association’s top-rated speakers, covering topics ranging from the newest aspects in social media and digital marketing, as well as tried and true sales and marketing techniques. She also writes for NTA’s Courier magazine. For NTA members, Catherine is a trusted resource and a friend. For our management team, she is a reliable, easy-to-work-with subject matter expert.”

Carylann Assante, CAE Executive Director, Student & Youth Travel Association

“Catherine Heeg was a featured speaker at the 2017 SYTA Summit in Banff, Alberta, Canada. Our audience of tour operators and key supplier partners enjoyed two informative sessions on social media marketing with one being an interactive workshop. She was able to tailor her presentation to the specific needs of our audience. Attendees learned about the importance of keeping up with marketing trends in order to remain effective. It’s exciting to see many of them using what they learned in Catherine’s session.”

Richard Sweeney, CTC, MCC President, R & T Travel Services, Inc.

“I attended a presentation hosted by Catherine several years ago on social media. When it was time for me to jump into the social medial ring for my agency I immediately thought of Catherine. I was very impressed with the thoroughness and speed of her work in getting my agency set up on Facebook and me on LinkedIn. I continue to use Catherine’s service in keeping my Facebook presence current and up to date. I am a very satisfied customer of Catherine’s.”

Read What Our Colleagues Tell Us

Speaking topics include:

Social media strategy, design, implementation
Compelling communication tactics for sales and marketing professionals
Effectively integrating social and traditional marketing strategies and tactics
Selling skills that leverage social media to reach customers and prospects

Here’s how we can work together:

Live sessions at your upcoming conference or convention
Real-time live webinars for your staff or travel partner
On-line course development and presentation

Interactive sessions engage participants and a toolbox of strategies allows them to immediately implement what they have learned.

Popular Programs

Wow-Worthy Video for Tourism Pros

3, 2, 1 Action! Video is the newest way to reach more fans and amplify your social marketing. We’ll focus on providing tips to produce your own videos as well as tools to fire up your imagination.

Learn how to:

Create short videos of still photos
Market your videos socially and amplify your messaging
Capture images and footage that inspires people to book with you
Captivate with live-streaming & 360 video

In this intermediate/advanced session you’ll walk away with examples, tools, best practices and techniques that will have you integrating video into a variety of social platforms.

Get Your Geek On! – Emerging and evolving social media you need to know NOW

Join me and demystify new emerging social platforms. We’ll study what’s HOT and how you can maximize your marketing in this evolving landscape.

Challenge yourself and explore essential tools available for video applications, (think: live-streaming live-casting, 360) and new social sites while clarifying where social marketing is taking us next.

You’ll discover new ways to grow your business while reaching out to brand evangelists and new clients. Your complimentary worksheet will be your resource to make remarkable connections!

5 Ways to Become a Social Content Sensation

Tap into the efficiency of repurposing your social content to save time while growing your reach. Conquer these tactics with Catherine Heeg:

Turn your blog posts into multiple & engaging social posts
Create short photo video to amplify your messages
Dive into live video
Repurpose your photos & videos

Take a fresh approach to gaining more mileage from your unique content and hard work.

Facebook Marketing Master Class

Delve into advanced savvy practices to grow your fan base and social influence.

We’ll focus on ways to socially integrate your blog, website, graphics, video and audio podcasts into your posts and value offerings.

Your core competencies will include:

Eliminate Analysis-Paralysis
Elevated ad strategies
Using unique content to offer added-value

When you decide to leverage your Facebook marketing efforts and get serious about marketing, this is the session for you. A comprehensive worksheet will be provided.

Wake up Your Inner Social Marketing Maven—Time Saving Secrets

Uncover time-saving secrets to integrate your social and e-marketing practices. We’ll capitalize on the power of top social sites, while weaving in live-streaming video, blogging and e-mail in this intermediate session.

You’ll walk away with the how-to’s and the why’s.

How to hone in on your key words and utilize them across multiple platforms
Why and what to monitor and measure
How to repurpose your unique creative content

Discover savvy strategy to take your social influence to the next level. A customized travel industry social checklist is provided in this intermediate session.

Supercharged Tactics & Tools — Advanced Social Media Marketing

Delve into savvy practices to influence new relationships and use new tools to drive your business to the next level.

In this advanced interactive session we’ll clarify and show examples of how you can create and implement strategies to engage your clients across existing platforms. We’ll explore new emerging platforms while studying the time and resources needed to keep ahead of the curve.

Don’t miss these ways to understand what’s relevant to measure and monitor NOW.

Your core competencies will include:

Growing your group and FIT business with proven and emerging strategies
Enticing engagement tactics to get your audience talking
Using unique content to offer added-value
Maximizing media integration

When you decide to leverage your social marketing efforts and get serious about galvanizing your strategy, this is the session for you. A comprehensive worksheet will be provided.

Would you like to schedule Catherine for a speaking engagement at your event?

Request Catherine for a Speaking Engagement

The Industries We Support

Travel Pros

Tour Operators

Travel Suppliers

DMO’s & CVB’s

What Our Clients Tell Us

“Catherine has always provided intelligent insight to our team and our readers. We have attended many of her seminars through NTA and she has been a guest writer in Group Tour magazine several times. She has been a joy to work with on both a personal and a professional level.”

- Elly DeVries, Publisher, Group Tour Media

Read What Else Our Colleagues Tell Us

Tap into the power of social media now, with our FREE tools

DMO’s & CVB’s

Try Our FREE Social Media Resources

Are you looking for a dynamic change in your destination’s social marketing? Do others in your region need a social media tune-up?

Would you like to schedule Catherine for a speaking engagement at your event?

In good company...look who’s working with Catherine

Speaking topics include:

Here’s how we can work together:

Popular Programs

Would you like to schedule Catherine for a speaking engagement at your event?

The Industries We Support

Travel Pros

Tour Operators

Travel Suppliers

DMO’s & CVB’s

What Our Clients Tell Us

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Tap into the power of social media now, with our FREE tools