Wow-Worthy Video for Travel Pros

3, 2, 1 Action!  Video is the newest way to reach more fans and amplify your social marketing.  We’ll focus on providing tips to produce your own videos as well as tools to fire up your imagination.

Learn how to:

• Create short videos of still photos
• Market your videos socially and amplify your messaging
• Capture images and footage that inspires people to book with you
• Captivate with live-streaming  & 360 video

In this intermediate/advanced session you’ll walk away with examples, tools, best practices and techniques that will have you integrating video into a variety of social platforms.

Social Advertising – Is it worth your money?

Embrace the world of ‘Pay to Play’ with these savvy advertising techniques that will broaden your social reach.  Essential tips and tools to:

• Reach more fans and potential fans
• Grow your client list
• Understand what to advertise, how often and when
• Elevate your Facebook, Twitter & Instagram ad campaigns

Elevate your marketing within your budget to grow your business. You’ll walk away with practical knowledge and best practices for advertising with impact.

Facebook Now! – What you need to Know to Rock your Marketing

Dive into savvy social practices to grow your fan base and use new tools to drive your travel business to the next level.  Catapult your business with EASY live streaming and 360 video strategies.

In this intermediate session we’ll clarify and show examples of ways to integrate your blog, video and audio podcasts into your posts and value offerings.

Your core competencies will include:

• Growing your group and FIT business with proven strategies
• Using listening and monitoring tools to grow your fans
• The secret tool proven to increase your ‘likes’
• Using unique content to offer added-value
• Maximizing timeline tools

When you decide to leverage your Facebook marketing efforts and get serious about marketing, this is the session for you.  A comprehensive worksheet will be provided.

Pin-tastic & Insta-fabulous!  3 Powerful ways to Engage Visually

What are you doing with that collection of photos from your last fam trip or group cruise tour?  Wouldn’t you love for people to be able to easily share photos and connect with you?  Pinterest pops and Instagram ignites.

Let’s magnify your social presence by learning how key words, links and your Facebook page add to your visual strategy.  You’ll get a snapshot of best practices and essential tactics that will help you market yourself and integrate with your traditional marketing methods.

Get Your Geek On! – Emerging and evolving social media you need to know NOW

Join me and demystify new emerging social platforms.  We’ll study what’s HOT and how you can maximize your marketing in this evolving landscape.

Challenge yourself and explore essential tools available for video applications, (think:  live-streaming live-casting, 360) and new social sites while clarifying where social marketing is taking us next.

You’ll discover new ways to grow your business while reaching out to brand evangelists and new clients.  Your complimentary worksheet will be your resource to make remarkable connections!

Wake up Your Inner Social Marketing Maven—Time Saving Secrets

Uncover time-saving secrets to integrate your social and e-marketing practices.  We’ll capitalize on the power of top social sites, while weaving in live-streaming video, blogging and e-mail in this intermediate session.

You’ll walk away with the how-to’s and the why’s.

• How to hone in on your key words and utilize them across multiple platforms
• Why and what to monitor and measure
• How to repurpose your unique creative content

Discover savvy strategy to take your social influence to the next level.  A customized travel industry social checklist is provided in this intermediate session.