Do you need more butts in seats? A popular phrase in our industry and a perplexing problem for many tour operators.

The growing demand for unique tour experiences is a reality, now how do you connect to your potential customers? Catherine’s exceptional seminars and workshops for your staff can be custom designed to meet your needs. She can show you the ins-and-outs of using social media marketing to expedite your sales goals.

Your tour marketing will be consistent and on-point when you take advantage of the latest social marketing methods to reach your target audience. Don’t miss out on creative new ways to navigate engagement best practices and connect with your clients and potential clients.

Catherine can also provide coaching opportunities for you and your team. Elevate your social marketing knowledge, put together a workable strategy and get innovative with new tactics.

How we can work together

Build your social marketing strategy for your unique audience
Implement your social marketing programs
Provide social media workshops and webinars for your travel industry partners

Note: Workshops and webinars can be developed to meet the needs of novice, intermediate and advanced practitioners.

Would you like to schedule Catherine for a speaking engagement at your event?

Request Catherine for a Speaking Engagement

In good company...look who’s working with Catherine

Shelly Copeland, Office Manager, Haynie Travel

“I know for a fact that our business Facebook page would be nowhere as robust and fresh as it is under Catherine’s care. The content she provides for us is always timely and relevant to our business. During our many coaching sessions, she has taught me to understand our Fans, and I can create our own posts that are well Liked and Shared. We have seen our Fan base grow significantly since partnering up with Customized Management Solutions. She is always available to answer any questions I have from general Facebook functionality to in depth Insights. Now, if only I had all the time I needed to implement her many great tips and tools for success!”

Jane Rutledge, Travel Consultant, Certified Destination Wedding/Honeymoon Specialist, Know and Go Travel

“Catherine has made my life so much easier with her interesting and engaging posts for my business and my fans & followers love the posts too!”

Carylann Assante, CAE Executive Director, Student & Youth Travel Association

“Catherine Heeg was a featured speaker at the 2017 SYTA Summit in Banff, Alberta, Canada. Our audience of tour operators and key supplier partners enjoyed two informative sessions on social media marketing with one being an interactive workshop. She was able to tailor her presentation to the specific needs of our audience. Attendees learned about the importance of keeping up with marketing trends in order to remain effective. It’s exciting to see many of them using what they learned in Catherine’s session.”

Read What Our Colleagues Tell Us

Speaking topics include:

Social media strategy, design, implementation
Compelling communication tactics for sales and marketing professionals
Effectively integrating social and traditional marketing strategies and tactics
Selling skills that leverage social media to reach customers and prospects

Here’s how we can work together:

Live sessions at your upcoming conference or convention
Real-time live webinars for your staff or travel partner
On-line course development and presentation

Interactive sessions engage participants and a toolbox of strategies allows them to immediately implement what they have learned.

Popular Programs

Wow-Worthy Video for Travel Pros

3, 2, 1 Action! Video is the newest way to reach more fans and amplify your social marketing. We’ll focus on providing tips to produce your own videos as well as tools to fire up your imagination.

Learn how to:

Create short videos of still photos
Market your videos socially and amplify your messaging
Capture images and footage that inspires people to book with you
Captivate with live-streaming & 360 video

In this intermediate/advanced session you’ll walk away with examples, tools, best practices and techniques that will have you integrating video into a variety of social platforms.

Social Advertising – Is it worth your money?

Embrace the world of ‘Pay to Play’ with these savvy advertising techniques that will broaden your social reach. Essential tips and tools to:

Reach more fans and potential fans
Grow your client list
Understand what to advertise, how often and when
Elevate your Facebook, Twitter & Instagram ad campaigns

Elevate your marketing within your budget to grow your business. You’ll walk away with practical knowledge and best practices for advertising with impact.

Facebook Now! – What you need to Know to Rock your Marketing

Dive into savvy social practices to grow your fan base and use new tools to drive your travel business to the next level. Catapult your business with EASY live streaming and 360 video strategies.

In this intermediate session we’ll clarify and show examples of ways to integrate your blog, video and audio podcasts into your posts and value offerings.

Your core competencies will include:

Growing your group and FIT business with proven strategies
Using listening and monitoring tools to grow your fans
The secret tool proven to increase your ‘likes’
Using unique content to offer added-value
Maximizing timeline tools

When you decide to leverage your Facebook marketing efforts and get serious about marketing, this is the session for you. A comprehensive worksheet will be provided.

Pin-tastic & Insta-fabulous! 3 Powerful ways to Engage Visually

What are you doing with that collection of photos from your last fam trip or group cruise tour? Wouldn’t you love for people to be able to easily share photos and connect with you? Pinterest pops and Instagram ignites.

Let’s magnify your social presence by learning how key words, links and your Facebook page add to your visual strategy. You’ll get a snapshot of best practices and essential tactics that will help you market yourself and integrate with your traditional marketing methods.

Get Your Geek On! – Emerging and evolving social media you need to know NOW

Join me and demystify new emerging social platforms. We’ll study what’s HOT and how you can maximize your marketing in this evolving landscape.

Challenge yourself and explore essential tools available for video applications, (think: live-streaming live-casting, 360) and new social sites while clarifying where social marketing is taking us next.

You’ll discover new ways to grow your business while reaching out to brand evangelists and new clients. Your complimentary worksheet will be your resource to make remarkable connections!

Wake up Your Inner Social Marketing Maven—Time Saving Secrets

Uncover time-saving secrets to integrate your social and e-marketing practices. We’ll capitalize on the power of top social sites, while weaving in live-streaming video, blogging and e-mail in this intermediate session.

You’ll walk away with the how-to’s and the why’s.

How to hone in on your key words and utilize them across multiple platforms
Why and what to monitor and measure
How to repurpose your unique creative content

Discover savvy strategy to take your social influence to the next level. A customized travel industry social checklist is provided in this intermediate session.

Would you like to schedule Catherine for a speaking engagement at your event?

Request Catherine for a Speaking Engagement

The Industries We Support

Travel Pros

Tour Operators

Travel Suppliers

DMO’s & CVB’s

What Our Clients Tell Us

“It was a joy working with you. Your professionalism, attention to details and wonderful personality made it a pleasure working with you. We have received great reviews of your presentation from the attendees. They found your information very helpful and easy to implement your ideas. Thank you for presenting at the Nebraska Tourism Conference. We hope to have you back again soon.”

- Karen Kollars, Nebraska Tourism Conference Planner

Read What Else Our Colleagues Tell Us

Tap into the power of social media now, with our FREE tools

Tour Operators

Try Our FREE Social Media Resources

Do you need more butts in seats? A popular phrase in our industry and a perplexing problem for many tour operators.

Would you like to schedule Catherine for a speaking engagement at your event?

In good company...look who’s working with Catherine

Speaking topics include:

Here’s how we can work together:

Popular Programs

Would you like to schedule Catherine for a speaking engagement at your event?

The Industries We Support

Travel Pros

Tour Operators

Travel Suppliers

DMO’s & CVB’s

What Our Clients Tell Us

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Tap into the power of social media now, with our FREE tools