Cruiselines, Hotels, Restaurants, Coachlines, Attractions. All valuable pieces of the travel and tourism world.

Catherine Heeg knows your challenges and opportunities: Larger venues, more cabins & rooms to fill, and marketing expectations to exceed.

Let’s work together to develop your social media strategy that will open doors to your marketing goals. Catherine will work with your sales team establish social media success with your travel partners.

Through coaching or social marketing implementation, we’ll work together so that you’ll be able to navigate the many social media changes more easily.

For Your Travel Partners

Do your travel partners (travel sellers/consultants in your territory) consistently use all the assets you provide in your social marketing portal?

If your answer is YES…that’s awesome. If your answer is NO, have you considered….

Offering social marketing workshops and webinars to your travel agent partners?
Providing social marketing courses in your on-line course library?
Engaging your travel partners with workshops at your upcoming agent training sessions or conferences?

If you’d like to strengthen the sales within your territory, social marketing workshops that focus on helping agents understand social marketing and how to use your company’s assets is a powerful solution.

If you’d like to build stronger relationships with your travel partners, how about providing them with a relevant skill that leads to their success and ultimately builds the revenue in your territory.

Interested? Let’s chat about how to make this happen for YOU!

Note: Workshops and webinars can be developed to meet the needs of novice, intermediate and advanced practitioners.

Would you like to schedule Catherine for a speaking engagement at your event?

Request Catherine for a Speaking Engagement

In good company...look who’s working with Catherine

Steve Trebon, Owner, ADVAIA, Inc.

“Catherine has provided several Social Media services to our Independent Agents and member agents for a number of years. We constantly are receiving great feedback about the level of the services that she provides to all of them. ADVAIA makes a point of telling all of our clients that they should utilize Catherine’s services to insure that they have a social media presence as we feel that this is a very important aspect of insuring client engagement. We find that many of our clients do not have the time to manage their social media, therefore, having Catherine provide those services insures that they have up-to-date content on their pages. Catherine is also great to work with!”

Lisa Karnatz, Business Development Consultant, Nebraska Tourism Commission

“Selecting Catherine Heeg to speak at the Nebraska Tourism Conference was an easy decision. Her expertise was very evident when searching leads for an engaging professional social media expert. In coordinating efforts to bring her on board, her synergism is to be admired as she is very orchestrated but remained adaptable and flexible at the same time.”

Catherine Prather, Senior Vice President, NTA

“I’ve had the pleasure of working with Catherine Heeg for nearly 10 years. She is consistently one of the National Tour Association’s top-rated speakers, covering topics ranging from the newest aspects in social media and digital marketing, as well as tried and true sales and marketing techniques. She also writes for NTA’s Courier magazine. For NTA members, Catherine is a trusted resource and a friend. For our management team, she is a reliable, easy-to-work-with subject matter expert.”

Read What Our Colleagues Tell Us

Speaking topics include:

Social media strategy, design, implementation
Compelling communication tactics for sales and marketing professionals
Effectively integrating social and traditional marketing strategies and tactics
Selling skills that leverage social media to reach customers and prospects

Here’s how we can work together:

Live sessions at your upcoming conference or convention
Real-time live webinars for your staff or travel partner
On-line course development and presentation

Interactive sessions engage participants and a toolbox of strategies allows them to immediately implement what they have learned.

Popular Programs

Winning the Social Marketing Tug of War

Are your social marketing strategies all pulling together and winning the war on social marketing time and talent? Let’s look at what’s fighting for your time and sending mixed messages to your audiences.

Let’s unravel the tactics that make for a winning social marketing solution.

Visuals are your Hidden Social Gem

Video, graphics, quotes, photos and memes! These are the secret weapons of social marketing success. Fire up your creativity with tools and trends that increase engagement. We’ll dive into:

Graphics tools to easily create winning posts
Video trends
How to repurpose your creations and gain a wider audience

Uncover the beauty of visuals and transform your marketing. You’ll walk away with creative ways to influence and inform your social audiences.

Social Advertising – Is it worth your money?

Embrace the world of ‘Pay to Play’ with these savvy advertising techniques that will broaden your social reach. Essential tips and tools to:

Reach more fans and potential fans
Grow your client list
Understand what to advertise, how often and when
Elevate your Facebook, Twitter & Instagram ad campaigns

Elevate your marketing within your budget to grow your business. You’ll walk away with practical knowledge and best practices for advertising with impact.

Savvy Social Marketing Tactics

Free! Complimentary! Easy! Uncover the secrets of promoting your social sites and spreading the word of your business and your expertise.

We’ll cruise thru essential tactics that you can implement to incorporate both traditional and social marketing. Learn how to:

Use video to attract new fans and followers
Drive your blog and e-blast readers to your page
Photos as a social marketing tool

Take your marketing to a new level in this session when you implement these strategies.

Where do you NEED to be Socially? The Why’s & How to make it Happen

Cruise to your social media success as we dive into what’s working NOW on top social platforms. Focusing on strategies and tools for all levels of social media users we’ll explore how to reach out and market more effectively.

You’ll delve into new platforms like Facebook LIVE and Snap Chat plus see what else is trending. We’ll uncover common pitfalls and how to avoid them while looking behind the scenes at travel industry success stories.

You’ll walk away with best practices, tips and trends in social marketing that you’ll be able to use immediately.

Wow-Worthy Video

3, 2, 1 Action! Video is the newest way to reach more fans and amplify your social marketing. We’ll focus on providing tips to produce your own videos as well as tools to fire up your imagination.

In this session you’ll walk away with examples, tools, best practices and techniques that will have you integrating video into a variety of social platforms.

Would you like to schedule Catherine for a speaking engagement at your event?

Request Catherine for a Speaking Engagement

The Industries We Support

Travel Pros

Tour Operators

Travel Suppliers

DMO’s & CVB’s

What Our Clients Tell Us

“Huge thanks to Catherine Heeg and Customized Management Solutions for working so hard to make me smart on social media. I’ve been working with her for a few months and have seen a huge upswing in my social media connections. Thanks Catherine Heeg, I’m finally getting somewhere”

- MaryPat Begin-Ortiz, TRAVELERS DREAM TOURS

Read What Else Our Colleagues Tell Us

Tap into the power of social media now, with our FREE tools

Travel Suppliers

Try Our FREE Social Media Resources

Cruiselines, Hotels, Restaurants, Coachlines, Attractions. All valuable pieces of the travel and tourism world.

For Your Travel Partners

Would you like to schedule Catherine for a speaking engagement at your event?

In good company...look who’s working with Catherine

Speaking topics include:

Here’s how we can work together:

Popular Programs

Would you like to schedule Catherine for a speaking engagement at your event?

The Industries We Support

Travel Pros

Tour Operators

Travel Suppliers

DMO’s & CVB’s

What Our Clients Tell Us

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Tap into the power of social media now, with our FREE tools