We all know how valuable a lead magnet is when growing your email list, right. It’s pure gold. What better way to add interested & qualified people to your prospect list.
What other value is there in creating a lead magnet? It’s a powerful way to start a relationship with prospects and to demonstrate your niche market expertise.
No matter what your niche market;
- Luxury travel
- Group Travel
- Family Travel
- Adventure Travel
- Romance Travel
- LGBTQ Travel
What is a Lead Magnet?
A lead magnet is a downloadable freebie that your perfect client just HAS to HAVE! Think of is as the proverbial carrot that earns you an email address.
Lead Magnet Content Ideas
Many travel pros think of a ‘Packing List’ as the perfect lead magnet. Not bad, but we can do way better by creating something totally new that captures the essence of a travel niche.
Tune in as we brainstorm content and creation ideas.
What to Build as a Lead Magnet
Once you have your idea in place, building the downloadable freebie that potential clients will love can take many forms.
- Slide show
- Cheat Sheet
- Swipe File
- Tool Kit
- Resource Guide
- More travel related content ideas
When deciding on the right type of lead magnet consider your niche market and the demographic of your potential client. What demographic would prefer a video? Which type of person would prefer a printable guide? Finding the perfect match is key to the success of your lead magnet.
Here’s an in-depth overview of types of popular travel & tourism lead magnets along with some top tools to build your lead magnet. Don’t miss the marketing roadmap designed to walk thru the steps to get maximum visibility.
No matter your niche market or travel specialty, creating a lead magnet will help grow your business with potential clients.
What I’ve found when I’ve created lead magnets and funnels is that they take on a life of their own by continually bringing in people who are interested! This is one of the most valuable tools I’ve ever put into play.
So go ahead, put this into play in your own marketing strategy by creating your lead magnet today.
Social Marketing Strategies for Travel and Tourism
About Stuart Lloyd Cohen
If you can think big, Stuart will help you do big! Meet an inspiring keynote speaker, enter-trainer and serial solopreneur. Stuart’s passion and purpose is nurturing success and happiness in Entrepreneurship, Salesmanship, Leadership, and ADHD. His totally customized messages are filled with refreshing perspectives, endearing humor and abounding positivity. An accomplished travel industry corporate executive turned full-time entrepreneur, author and podcaster, he has keynoted internationally and coached since 2008.
About Catherine Heeg
Catherine Heeg is a recognized social media trail blazer passionate about social media and marketing in the tourism and hospitality industry. She takes the mystery out of marketing!
She creates and delivers meaningful, dynamic workshops that meet your unique needs in the Travel, Tourism & Hospitality Industry.
Catherine and her team help travel, tourism and hospitality pros design and implement social media marketing strategies and tactics that drive traffic to their social and web sites. Learn more…
Professionals who are serious about taking consistent, winning actions every day to build their business and achieve measurable results love working with Catherine.