Mini Marketing Tips for Tourism Pros – Google Alerts

What is a Google Alert?

A Google Alert is an easy way to have information on a specific topic delivered to your inbox on a regular basis. As a tourism professional, you are often pulled in many directions all day long, yet are still expected to understand trends and changes in the industry. I don’t know about you, but I don’t have time to read all the industry newsletters I am subscribed to, attend all the meetings I should, and check in with social media accounts to keep up. Google Alerts were a time saver once I figured them out. And it’s easy! Follow the steps below and set up alerts for your markets, your state tourism office, and trends you want to keep up with.

Sample Google Alert for Chinese Tourists in the US

google alerts

Why should you use google alerts?

The beauty of google alerts is that it allows you to stay up to date on the topics that you care about. Whether you are looking for new travel destinations,  or want to learn more about domestic tourism, you can monitor and be notified when new articles and information comes out, as it comes out.

4 Easy Steps to set up Google Alerts

  1. Your first step will be to go to On this page, you will be able to see Google’s recommended topics that you can also use for setting up alerts. This is also the point where you’ll want to sign in if you have a Gmail account.
  2. Next, you’ll enter in search terms that you wish to be alerted about. If you want to do multiple items then all you have to do is enter in commas between words or phrases
  3. Now you need to configure a few options based on how often you want to get notified, how many options it will send you, and what types of information google alerts will send you. All of these options are up to you based on your preferences and needs.
  4. Lastly, you need to enter your email address so that you can get your google alerts right in your inbox.

setup google alert

That’s it! You have now set up your google alerts and will be able to stay up to date on all of the things that you care about.

 Sample Google Alert for New York State Tourism

Guest post by Sally Berry:  Sally has held many positions in the tourism industry including sales manager at attractions, sales director at a regional DMO, a stint as a receptive operator and now the Tourism Sales and Marketing Manager at the Corning Museum of Glass. The Attractions Coach blog came about after peers kept asking for advice and consulting jobs.  Writing is a passion of mine and I enjoy helping tourism pros become more successful. Learn more here.

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