Since 71% of Snapchat’s U.S. users fall into the 18 to 34 age range how does that impact the travel industry?
Snapchat is starting to bridge the gap between generations now that major brands are adopting the platform.
Here’s some Snapchat info and stats that may surprise you.
Snapchat and Travel
Story telling is made easier with the instant access of Snapchat. Imagine being able to provide insider views or updates to your fans.
Travel consultants: capture and share snaps from your next fam trip, site inspection or ship inspection.
Destinations: create and share festival, event and local activities to build interest and draw in new participants.
Short daily snaps or stories will build brand awareness and recognition. You’ll find greater excitement and brand loyalty as people get familiar with your style, product and destination.
Businesses use Snapchat primarily to maintain strong engagement with users of social media and active users of smartphones. Travel consultants, destinations and tour operators will find marketing ideas here.
Don’t you think that travel decisions are primarily made by women who are partially influenced by their children? While Snapchat is being adopted by more adults, the main demographic using Snapchat may be influencing travel decisions more that we know.
How will you incorporate Snapchat into your marketing strategy?
Powtoon video produced in conjunction with Ruby Murphy
Social Marketing Strategies for Travel and Tourism