You know that satisfying feeling you get when you fit the last piece of a puzzle into place? Or execute a flawless parallel park on a crowded street?
That’s the same feeling you’ll have when you combine multiple marketing strategies that generate measurable results. Check out these examples of tools and techniques that harmonize perfectly together.
Business Manager & Pixel Strategy
Let’s get a bit geeky here! Once you set up your Business Manager account and your pixel, they work together to ensure you’re making the most of your client list and ad audiences so that you’ll reach the right people. People who are interested in your destinations and travel services.
Travel pros have asked me why they have to spend the time to set up Business Manager (yes, it takes about 10-15 minutes to set-up) when they’ve always used Ads Manager. If you’d like to tap into the power of ads to the full extent and target ads to your client list, then you need to have Business Manager. Set-up Guide & Tips Here. More here.
Being able to reach your clients with your social ads is such a great way to stay top of mind. The bonus is that you can then build a Look Alike audience using your client list as the foundation. This gives you the opportunity to reach out to people who have similar interests & demographics as your existing clients. What a gold mine for the savvy marketer! And only available when you have a Business Manager account.
Creating and adding your Facebook pixel into the mix will help you squeeze even more success from the audiences you created using your Business Manager account. Once you (or your web team) add this short snippet of code to your website it will track user interactions with your Facebook ads & your website. Take this up a notch and reach out to these warm leads by creating an ad audience based on your pixel.
How to Use your Facebook Pixel
Imagine being able to use the long arm of social marketing to reach out to fans who have clicked your Facebook posts and landed on your website.
That used to be the magic of web wizards. Now it can be your reality.
It’s as easy as adding a Facebook pixel into your website.
Once you or your web team add this short snippet of code to your website it will track user interactions with your Facebook ads & your website.
Such a cool way to glean the insider information to help you see what resonates with your fans and build more successful group itineraries. Tune in to the video for the details.
Here’s some high-level rewards for embracing your inner geek:
- Build ad audiences that leverage warm prospects when you tap into your pixel audiences
- Tailor ads to unique pixel actions and retarget to the right people
Lead Magnets & Business Growth
When you create something that your fans and prospective clients LOVE, they’ll be excited to start building a relationship with you. When done right, you’ll have earned their contact info and a new prospect.
What can you create that they’ll LOVE? Think about a downloadable free resource that will help your prospective clients solve a problem. This lead magnet can be an infographic, e-book, helpful video, podcast or checklist. Check out these proven lead generators.
Not only will your lead magnet solve a problem for your prospects, it will solve a problem for you as well. You’ll be growing your email list and your business with people who are interested in travel.
Here’s some high-level lead magnet tips:
- Set up an opt-in form to collect contact information along with an auto-responder to send your free resource to your new prospect
- Market your lead magnet with well-targeted social ads
- Repurpose your lead magnet using these tactics
These social marketing tactics are even easier than completing that 1,000 piece puzzle you’ve been working on AND they’re super effective. Each of these concepts go together so well you’ll find they accelerate your marketing and reward you with the satisfaction of loyal clients.
Social Marketing Strategies for Travel and Tourism
About Catherine Heeg
Catherine Heeg is a recognized social media trail blazer passionate about social media and marketing in the tourism and hospitality industry. She takes the mystery out of marketing!
She creates and delivers meaningful, dynamic workshops that meet your unique needs in the Travel, Tourism & Hospitality Industry.
Catherine and her team help travel, tourism and hospitality pros design and implement social media marketing strategies and tactics that drive traffic to their social and web sites. Learn more…
Professionals who are serious about taking consistent, winning actions every day to build their business and achieve measurable results love working with Catherine.