
Preparing for your conference or convention
General tips
- Make sure your business cards and printed information lists your social addresses and icons.
- Ensure your social pages are up to date
- Build out the About section on Facebook and create relevant, timely posts
- Update your bio on Twitter, Google+ and LinkedIn
- ‘Like’ your upcoming appointment contacts’ business page on Facebook
- Connect with your appointments on LinkedIn and check their Klout score
- Download a QR code reader
- Check out RedLaser.com and/or Inigma.com
- Update your Twitter profile
- Upload a Header Image related to your brand message
- ‘Like’ the Facebook page of the conference or convention for all the latest news
- Join the convention group on LinkedIn
- Tweet in advance and pre-schedule tweets to run during the upcoming conference
- Circle your contacts on Google+ for business
- Ensure your most up to date brand image is on all your social sites
- Set up a Vine account and update your Instagram account
- Update your Klout profile to include all your social sites
- Participate on Twitter and Facebook using the designated conference hashtag #
- Convert to a responsive website for tablet & mobile users
Travel Agents
- Update your social sites and let your clients know what conference you’re attending and how it will benefit them.
- Use your social sites to build relationships with other conference attendees
- Conduct a poll of your client base to assist in future planning
- Survey your e-blast readers using Survey Monkey or a similar tool
- Base your appointments on your client needs
- Use a QR code on your business card and referring people to your LinkedIn profile, mobile website or Facebook page.
- Check out goo.gl and kaywa.com to create your own QR code
- Update your blog to involve readers in the exciting plans you’ll be making at the conference
- Make sure your blog appears on your Facebook business page.
- Networked Blogs provides an app
- Create Pinterest boards for destinations you serve
- Create Pinterest boards to showcase your blog, relevant video and value-added materials
- Pack your audio and video recorders and schedule interviews with your top suppliers
- Set up a Google+ hangout to learn what destination your clients want to see
Tour Operators
- Update your company social sites.
- Use your Facebook and Twitter sites to build client relationships
- Ask which destinations/hotels/sights your fans would love to visit
- Conduct a poll of your client base to assist in planning new tours
- Survey your e-blast readers using Survey Monkey or a similar tool
- Use a QR code on your business card and referring people to your LinkedIn profile, mobile website or Facebook page.
- Check out goo.gl and kaywa.com to create your own QR code
- Create a QR code and include on material you’ll use at your booth.
- Lead readers to your mobile website or Facebook page
- Post a video of your hotel, destination or attraction
- Develop a QR code taking people to an info sheet about your business
- Print this QR code on your hand-out materials and use it in your follow up.
- Create a QR code to link to an interview inviting trade to visit
- Update your blog to involve readers in the exciting plans you’ll be making at the conference
- E-mail top accounts to ensure appointments
- Make sure your blog appears on your Facebook business page.
- Networked Blogs provides an app
- Create Pinterest boards for destinations you serve
- Create Pinterest boards to showcase your blog, relevant video and value-added materials
- Pack your audio and video recorders and schedule interviews with your top suppliers
- Set up a Google+ hangout to learn what destination your clients want to see
Suppliers
- Create a series of Vines or Instagram video showcases
- Create a QR code and include on material you’ll use at your booth.
- Lead readers to your mobile website or Facebook page
- Post a video of your hotel, destination or attraction
- Develop a QR code taking people to an info sheet about your business
- Print this QR code on your hand-out materials and use it in your follow up.
- Create a QR code to link to an interview inviting trade to visit
- Ensure your company social & web sites are up to date
- E-mail top accounts to ensure appointments
- Consider starting a trade only closed group on your Facebook page
- Create a trade only portal on your website
- Create video and/or PowerPoint presentations and post socially and on your website for the trade. Check out SlideShare and embed into your e-blasts
- Create Pinterest boards that are relevant to the trade.
- Consider including shopping notes, hotel info, destination video, blog posts
- Update your blog so that the trade gets an update from you prior to the conference
- Consider creating a contest or special event revolving around the conference
Tags: Conference planning, Convention planning, Facebook, Facebookmarketing, facebookpromotion, marketing, marketingplan, Mobile marketing, Photos, Pinterest, Podcasts, social engagement, tourism industry, tourismbusiness, tourwholesaler, travelagent, travelindustry, Twitter, video, You Tube