In this season of travel and tourism conferences, it’s vital to stay connected and grow your new relationships. Here are some tips you can use during your next conference to maximize your time and build your business.
Social Strategy During your Conference
General tips
- Participate live on Twitter and Facebook using the conference #
- Post tweets in advance inviting people to connect with you
- Post to your Facebook page during your conference to recognize new business relationships
- Create short videos using Vine and/or Instagram video
- Record Google Hangouts for future marketing
Travel Agents
- Create audio and/or video interviews with suppliers or operators
- Post to You-Tube
- Create micro-video using Vine or Instagram
- Interviews, sight inspections, trade show, workshops are perfect content
- Post to your social sites
- Capture photos for your social sites
- Pinterest, Instagram, Facebook timeline and photo albums, Twitter, etc.
- Post during the conference and afterwards to keep the momentum.
- Create audio and/or video interviews with suppliers or operators
Suppliers
- Post a QR code at your booth or table during appointments
- Post Facebook updates on your involvement at the convention
- Capture photos for your social and web sites
- Create short videos using Vine and/or Instagram video
- Interview attendees and secure testimonials
Tour Operators
- Create audio and/or video interviews with suppliers and/or with travel agents
- Post Facebook updates on your involvement at the convention
- Capture photos for Pinterest, other social sites & your blog
- Create a Facebook photo album for the convention and upload photos
Leverage your conference attendance by focusing on networking and using social media to enhance your relationships.
What do you do to keep connected during conference and convention season?
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About the Author, Catherine J. Heeg
Catherine Heeg is a travel, hospitality and tourism industry thought leader. As President of Customized Management Solutions and an international speaker and trainer she delivers customized interactive social media, marketing and communication workshops and webinars. Customized social marketing strategy design and coaching keep her driving results for the tourism, travel and hospitality industry