Are you getting to hate the word ‘pivot’? Months ago it sure seemed like the perfect COVID word. Now it just seems overused! The bottom line is that the word is perfect, yet it’s messaging effect is getting overlooked. What
Posts Tagged ‘ad audiences’
How to Analyze & Understand Your Social Fans
01/21/2021
While we all know it’s super important build stronger relationships with people by enticing them to visit our website, making that happen can be tricky.
The first step is being able to analyze and understand social fans, then create great content
How To Create a Pixel Perfect Ad Audience
12/23/2020
Do social ads really work in these tricky times? The other day a tour operator asked me if advertising was even worth the time and effort.
The short answer is YES!
The sassy answer is that they work if… the audience is
How to Make your Video Ads Work Better
08/05/2020
Do you get as many video views as you think you deserve?
Are you earning as many video viewers to click thru to your website as you’d like?
If you’ve answered NO to the above… Have you thought about giving up on
How to Use Social Ads to Reach Your Super Fans
07/29/2020
Do you find you’re getting WAAAYY more engagement on your social posts these days? Awesome, isn’t it? I was talking with a client the other day and we figured that people are actually taking more time (during these tricky times)
How to Avoid the Social Marketing Time Suck
05/27/2020
Do you feel like you’ve got a lot on your plate;
marketing
selling
researching
client meetings
webinars
the list seems endless at times…
Then you have to add in social marketing…stressful, right?
Wouldn’t you rather feel like you’ve got it all covered…that you’re a savvy marketer?
Here are some
How to Create Social Videos on a Shoestring
04/08/2020
Lights, camera, ACTION!
Those are the three main steps to creating video, right?
While having the right lighting and camera is essential to your video’s success, creating social videos for your travel biz is a bit more complex – and can quickly
2 Reasons You Don’t Need Social Ads
04/01/2020
Do you ever want to just give up on social advertising? Quit! Finito!
It just seems pointless and it doesn’t work anyway, right? Besides everyone is far too busy!
If that’s what you’re thinking you’re not alone! Here’s some common reasons to
3 Quick Tips to Boost the Success of Your Social Ads
03/11/2020
Is social advertising really worth it?
Ads can be time consuming to create AND can eat away at your budget.
I’ll let Henry Ford field this question:
“Stopping advertising to save money is like stopping your watch to save time.”
Wise man!
Now, let’s explore
3 Behind the Scenes Ways to Understand Your Ad Audiences
02/12/2020
“Business has only two functions — marketing and innovation.”
― Peter Drucker
But how do you market to people you don’t know? How do you know what innovations to provide if you don’t know your audience?
Understanding your unique audience (or