Are you like me and wonder why we had to take science in school? It was one of my least favorite courses.
Yet in social advertising, science crucial to reaching the right people.
So let’s dive right in and break down social
Posts Tagged ‘analytics’
How to Pivot to the Pulse of Your Social Peeps
08/12/2020
Do you know what your social fans are thinking? Are they ready to travel again? Do they have confidence in our industry?
Understanding the pulse of your peeps may seem like a job for the crystal ball.
But wait, there are a
5 Things to Re-Evaluate in Your Social Market Strategy
02/26/2020
Did you blink, only to open your eyes to unexpected social media strategy, trends and new platform updates?
It’s easy to start feeling like a dinosaur in our fast-paced industry but don’t worry! Your industry expertise is what’s important in your
The Myths & Facts of Your Social Reach
02/19/2020
Do you ever feel overwhelmed and overloaded with social marketing, selling, accounting and balancing life & work? Whew! It’s a lot of juggling, isn’t it?
How can we make better use of our social marketing time and effort?
A tourism pro recently
3 Behind the Scenes Ways to Understand Your Ad Audiences
02/12/2020
“Business has only two functions — marketing and innovation.”
― Peter Drucker
But how do you market to people you don’t know? How do you know what innovations to provide if you don’t know your audience?
Understanding your unique audience (or
How Do You Know if Your Social is Working?
10/09/2019
We all know if the electricity is working; either the lights go on or they don’t!
But what about your social marketing? This is where it gets a bit dim and tricky!
Do you find yourself asking: How can I ‘light-up’ my
4 Video Tips and Tools
06/14/2017
Expand your social presence online by increasing your video content. Video analytics, SEO and your social marketing savvy.
4 Strategies to Sharpen Your Social Success
01/04/2017
4 avenues that are most important on our social checklists; video, social ads, analytics, graphics.
5 Steps to Create Shareable Social Content in Less Time: Advanced Level
11/22/2016
Enhance your online social content and make it enticing for clients to share online. Content production tactics for travel and tourism pros. Photos, videos, graphics, infographics, blog and live streaming video all play a major role in your social media marketing.