Need to ignite your social presence?
10/06/2021
Did the removal of Facebook Analytics from the platform catch you off guard?
Back in July 2021, in an effort to consolidate tools, Facebook made the (slightly unfortunate) decision to eliminate the Facebook Analytics tool from the platform.
The savviest marketers proactively
04/29/2021
Are you like me and wonder why we had to take science in school? It was one of my least favorite courses.
Yet in social advertising, science crucial to reaching the right people.
So let’s dive right in and break down social
08/12/2020
Do you know what your social fans are thinking? Are they ready to travel again? Do they have confidence in our industry?
Understanding the pulse of your peeps may seem like a job for the crystal ball.
But wait, there are a
02/26/2020
Did you blink, only to open your eyes to unexpected social media strategy, trends and new platform updates?
It’s easy to start feeling like a dinosaur in our fast-paced industry but don’t worry! Your industry expertise is what’s important in your
02/19/2020
Do you ever feel overwhelmed and overloaded with social marketing, selling, accounting and balancing life & work? Whew! It’s a lot of juggling, isn’t it?
How can we make better use of our social marketing time and effort?
A tourism pro recently
02/12/2020
“Business has only two functions — marketing and innovation.”
― Peter Drucker
But how do you market to people you don’t know? How do you know what innovations to provide if you don’t know your audience?
Understanding your unique audience (or
10/09/2019
We all know if the electricity is working; either the lights go on or they don’t!
But what about your social marketing? This is where it gets a bit dim and tricky!
Do you find yourself asking: How can I ‘light-up’ my
06/14/2017
Expand your social presence online by increasing your video content. Video analytics, SEO and your social marketing savvy.
01/04/2017
4 avenues that are most important on our social checklists; video, social ads, analytics, graphics.
11/22/2016
Enhance your online social content and make it enticing for clients to share online. Content production tactics for travel and tourism pros. Photos, videos, graphics, infographics, blog and live streaming video all play a major role in your social media marketing.