Are you like me and wonder why we had to take science in school? It was one of my least favorite courses.
Yet in social advertising, science crucial to reaching the right people.
So let’s dive right in and break down social
Posts Tagged ‘Custom Audiences’
How to Target Travel Audiences with Social Ads
04/29/2021
Create social ads with custom audiences of people who want and need to travel is key to reaching the right people at the right time and on the right social site. Split test your social ads and fine tune your ads budget.
How Your Social Marketing Can Create New Opportunities
04/01/2021
Are you getting to hate the word ‘pivot’? Months ago it sure seemed like the perfect COVID word. Now it just seems overused! The bottom line is that the word is perfect, yet it’s messaging effect is getting overlooked. What
How to Stay Relevant in the Increasingly Online World of Travel
06/17/2020
I recently heard someone refer to Travel Advisors as a thing of the past. Whoa! Instantly I wanted to start listing all the reasons why Travel Agents are fantastic and essential and have the ability to take the stress out
7 Top Social Video Ad Tricks of the Trade
04/03/2019
Do you have a stock pile of cool travel videos from your past tours or featured destinations?
Are you itching to create cool social video ads, but you’re unsure how to successfully add them into your marketing mix?
Video ads are hot
Crazy or Hazy? How to Leverage Your Video Viewership
02/06/2019
Adjust lighting – Check!
Comb hair – Check!
Test microphone – Check!
Shoot Video! –Check!
Build Relationship! –Work in Progress!
Are you crazy-excited about all the new options to grow relationships and gain clients with your latest video?
Or are you a bit hazy on what
How to Use Video to Reach Your Target Audience
12/05/2018
Do you find yourself watching those amazing travel videos produced by your suppliers?
Are you captivated by those silly cat videos?
Do you ever wish your own videos had the power to attract new clients and keep you “front and center” with
How to Expand your Email List
05/30/2018
Even with social platforms bursting with cool new features, email marketing remains a tried and true method of keeping in touch with your clients and promoting your newest and most exciting offers. So, how can you make sure your emails
How to Revamp Your Social Presence: What to Keep and What to Leave
01/10/2018
Is it hard to tell which social methods to stick with, and which just aren’t what they used to be? Which social marketing tactics to keep and which to ditch.
How to Finesse Your Social Ad Targeting
07/13/2017
How to use Custom Audiences, Video Engagement Audiences, Target Audiences in Power Editor for travel and tourism marketing.