Are you getting to hate the word ‘pivot’? Months ago it sure seemed like the perfect COVID word. Now it just seems overused! The bottom line is that the word is perfect, yet it’s messaging effect is getting overlooked. What
Posts Tagged ‘Facebook ads’
How to Avoid Showing Your Social Ads at the Wrong Time
02/11/2021
They say; Timing is Everything! And they’re right!
Back when I first started doing social ads I made a huge blunder! Tune in and learn from my mistake so that you don’t waste your time and money like I did.
Social Ad
How To Create a Pixel Perfect Ad Audience
12/23/2020
Do social ads really work in these tricky times? The other day a tour operator asked me if advertising was even worth the time and effort.
The short answer is YES!
The sassy answer is that they work if… the audience is
3 Ways to Focus Your Social Marketing for Travel Recovery
12/08/2020
What if you had a crystal ball to tell what was in store for the future of travel? Our ‘Next Normal’ is sure to be a big departure from our ‘Past Normal’, but the reality is this: there is no
How to Reach Your Email List with Social Ads
12/02/2020
The age of organic social reach is all but over. Now businesses need to attract new clients with savvy strategies and paid social ads.
But the cost of paid ads can start adding up quickly if you only have a vague
How to Analyze & Update Your Social Marketing
11/24/2020
As Travel & Tourism Pros we’re an adaptable group of people! We’re uniquely capable of dealing with unexpected problems and hurdling obstacles. As an industry, we can persevere and get ourselves and our clients through these tricky times.
As we transition
How to Adapt Your Social Strategy to Current Trends
09/09/2020
How adaptable is your social marketing strategy?
Constantly changing social trends and world events require Travel & Tourism Pros to be as flexible as trapeze artists. The COVID-19 crisis is a clear example of how we need to be ready to
How to Optimize Delivery of Your Social Ads
08/26/2020
Creating a social ad campaign that resonates with your audience and leads to new bookings can take a lot of careful planning. In fact, it’s similar to a chef who is combining spices and ingredients to get the perfect taste
How to Make your Video Ads Work Better
08/05/2020
Do you get as many video views as you think you deserve?
Are you earning as many video viewers to click thru to your website as you’d like?
If you’ve answered NO to the above… Have you thought about giving up on
How to Use Social Ads to Reach Your Super Fans
07/29/2020
Do you find you’re getting WAAAYY more engagement on your social posts these days? Awesome, isn’t it? I was talking with a client the other day and we figured that people are actually taking more time (during these tricky times)