Do social ads really work in these tricky times? The other day a tour operator asked me if advertising was even worth the time and effort.
The short answer is YES!
The sassy answer is that they work if… the audience is
Posts Tagged ‘Facebook’
3 Ways to Use Video to Boost Brand Awareness
12/16/2020
Have you ever teared-up watching the Budweiser commercials during Super Bowl?
Do you feel in awe when watching destination videos?
Are you chuckling out loud watching those silly dog videos?
The power of video is everywhere in our daily lives; inspiring us to
How to Reach Your Email List with Social Ads
12/02/2020
The age of organic social reach is all but over. Now businesses need to attract new clients with savvy strategies and paid social ads.
But the cost of paid ads can start adding up quickly if you only have a vague
Is it Worth Building Social Awareness in Tricky Times?
10/08/2020
Do you ever think building brand awareness is like a spray & pray operation? Post as much content as possible and pray that something reaches the right people who are interested in booking with you or visiting your destination. During
How to Do a Live Video Broadcast with a Guest
07/08/2020
Wouldn’t you love to stay in front of your clients and social fans? Now’s the time to stay connected and let them know you’re still their best travel resource. Now’s NOT the time to disappear!
Staying connected with clients and suppliers
How to Measure & Understand Your Social Fans and Analytics
03/04/2020
Have you ever brought your vehicle to a mechanic shop only to be baffled by the technical jargon used by the mechanic?
Or attended a conference for experts in your field only to have the speaker discuss topics that are completely
5 Things to Re-Evaluate in Your Social Market Strategy
02/26/2020
Did you blink, only to open your eyes to unexpected social media strategy, trends and new platform updates?
It’s easy to start feeling like a dinosaur in our fast-paced industry but don’t worry! Your industry expertise is what’s important in your
How to Renovate Your Social Presence
02/05/2020
How can we keep up with all the new ways to connect with clients, inspire them to travel and then stay tip of tongue as they become our destination and attraction’s marketing brand advocates?
Social media marketing trends and technologies are
5 Tips to Market Your Blog Like a Pro
12/18/2019
Who’s reading your blog?
Do enough of your fans, followers and clients read your blog? Or do you somehow feel that there aren’t enough eyeballs reading your words of wisdom and wish there was a way to skyrocket your blog viewership?
Well,
3 Easy Ways to Repurpose Your Videos
12/11/2019
Do you ever wonder what’s the quickest way to reach your social fans and followers?
When I speak at travel and tourism conferences, people always ask what’s the BEST platform and quickest way to reach potential clients.
Quick! Easy! Effective! That’s what