As a travel professional, you likely know the sales process as well as you know your favorite destination.
The 7 steps of the sales process are probably carved in stone somewhere. I wouldn’t be surprised if the ancient Romans carved each
Posts Tagged ‘marketing’
How to Social-ize Your Niche Marketing
07/24/2019
Have you ever been into a shop that seems to sell a little bit of everything? I once walked into a laundromat that offered laundry services, flowers AND sushi! True!
Offering too many products is a quick way to confuse and
5 Expert Social Marketing Tips and Pitfalls
06/26/2019
Are you familiar with the 10,000 hours theory? Research shows it takes 10,000 to become an expert in an industry or sport. I’ve read that Biathlon athletes start training at 8 or 9 years old. Mogul skiers hit their peak
Tunnel or Funnel? How to Earn Social Fans
06/05/2019
You know what it’s like to drive thru a tunnel; dark, dank and twisty. While in this tunnel the only possibilities are to carry on straight ahead. There’s no option for a detour or to add any more passengers along
How to Optimize Traditional & Social Marketing
05/30/2019
Do you need some simple strategies to spice up your marketing and attract more clients to your group tours?
Maybe you’re more comfortable with a traditional style of marketing but the travel industry (actually every industry!) has shifted into the social
How to Build Community During Your Group Tour
05/22/2019
Do you LOVE taking photos and videos while you travel? Chances are that your group tour clients feel the same way!
You can capitalize on these picture perfect moments in a way that will boost your client’s experience while also expanding
How to Master the Fear & Gear of Video
05/15/2019
Are you wondering if video is worth your time and effort? Hint: the answer is a huge YES!
If you’re like many travel & tourism pros you may be shy on tech skills or just shy to get in front of
How to Stay Social From Your Suitcase
05/08/2019
When you head out of town for work or on vacation do you find that your social marketing or your checked baggage get lost?
While we don’t have any control over our checked bags, we do have control over our social
How to Stay Social – 5 After-Trip Social Marketing Tips
04/25/2019
Is it just me or do you also feel like you need another vacation immediately after returning home from your vacation or FAM trip? Does your social marketing traction take a hit while you’re away?
Maybe this feeling has something to
Are There Really Riches in the Niches?
04/10/2019
Guest post by Sally Davis Berry
Having “Something for Everyone” is a terrible marketing idea. There. I’ve said it.
When your agency, destination or attraction tries to be all things to all people, you won’t stand out.
You won’t be known for something