Guest post by Sally Davis Berry
If you have been a reader of Sally’s for a while, you know that I often speak about collaboration and partnering. The tourism industry is unique in that we often partner
Posts Tagged ‘marketing’
How to use Video in the Sales Process
11/20/2019
Do you want to close sales more quickly?
Do you want to grow relationships with your potential clients more quickly?
I’ll bet your answer is a resounding YES! Learning how and when to add video into your sales process is a super
Combine & Conquer – How to Multiply your Social Marketing Success
11/13/2019
Do you find that your groups aren’t filling as quickly as they used to?
Are you interested in adding younger clientele to your groups?
What if you could shake up your battle-worn sales and marketing strategies to help you add some extra
How to Get the Most Mileage from Live Stream Videos
10/23/2019
Are you familiar with the term FOMO? It’s the Fear Of Missing Out and it’s something that a lot of your clients and fans experience.
FOMO is also a part of what makes live stream videos so enticing, people don’t want
3 Ways to be a Social Marketing Super Sleuth
10/02/2019
Do you really, really know what your clients are passionate about? Do they love active adventure or cool culture?
If you could read their minds you’d be prepared to present the perfect tour or vacation. While mind-reading isn’t possible, you already
1 Quick Way to Skyrocket your Email List
09/18/2019
Are you looking to grow your email list? Who isn’t, right!
If you struggle to collect email addresses from the right people, let’s think about something totally opposite of collecting…giving something away. A freebie!
There’s 1 thing that I’ve found to work
How to Use Social to Showcase Your Niche
08/28/2019
We all know the saying ‘you can’t be everything to everyone’.
Successful niche marketing and specialization in travel are everywhere these days.
There are destination specialists, romance specialists, cruise specialist…the list is as endless as one’s imagination. The most successful of these
How to Use Social to Generate Fresh Leads
08/14/2019
As a travel professional, you likely know the sales process as well as you know your favorite destination.
The 7 steps of the sales process are probably carved in stone somewhere. I wouldn’t be surprised if the ancient Romans carved each
How to Social-ize Your Niche Marketing
07/24/2019
Have you ever been into a shop that seems to sell a little bit of everything? I once walked into a laundromat that offered laundry services, flowers AND sushi! True!
Offering too many products is a quick way to confuse and
5 Expert Social Marketing Tips and Pitfalls
06/26/2019
Are you familiar with the 10,000 hours theory? Research shows it takes 10,000 to become an expert in an industry or sport. I’ve read that Biathlon athletes start training at 8 or 9 years old. Mogul skiers hit their peak