Do you really, really know what your clients are passionate about? Do they love active adventure or cool culture?
If you could read their minds you’d be prepared to present the perfect tour or vacation. While mind-reading isn’t possible, you already
Posts Tagged ‘marketing’
1 Quick Way to Skyrocket your Email List
09/18/2019
Are you looking to grow your email list? Who isn’t, right!
If you struggle to collect email addresses from the right people, let’s think about something totally opposite of collecting…giving something away. A freebie!
There’s 1 thing that I’ve found to work
How to Use Social to Showcase Your Niche
08/28/2019
We all know the saying ‘you can’t be everything to everyone’.
Successful niche marketing and specialization in travel are everywhere these days.
There are destination specialists, romance specialists, cruise specialist…the list is as endless as one’s imagination. The most successful of these
How to Use Social to Generate Fresh Leads
08/14/2019
As a travel professional, you likely know the sales process as well as you know your favorite destination.
The 7 steps of the sales process are probably carved in stone somewhere. I wouldn’t be surprised if the ancient Romans carved each
How to Social-ize Your Niche Marketing
07/24/2019
Have you ever been into a shop that seems to sell a little bit of everything? I once walked into a laundromat that offered laundry services, flowers AND sushi! True!
Offering too many products is a quick way to confuse and
5 Expert Social Marketing Tips and Pitfalls
06/26/2019
Are you familiar with the 10,000 hours theory? Research shows it takes 10,000 to become an expert in an industry or sport. I’ve read that Biathlon athletes start training at 8 or 9 years old. Mogul skiers hit their peak
Tunnel or Funnel? How to Earn Social Fans
06/05/2019
You know what it’s like to drive thru a tunnel; dark, dank and twisty. While in this tunnel the only possibilities are to carry on straight ahead. There’s no option for a detour or to add any more passengers along
How to Optimize Traditional & Social Marketing
05/30/2019
Do you need some simple strategies to spice up your marketing and attract more clients to your group tours?
Maybe you’re more comfortable with a traditional style of marketing but the travel industry (actually every industry!) has shifted into the social
How to Build Community During Your Group Tour
05/22/2019
Do you LOVE taking photos and videos while you travel? Chances are that your group tour clients feel the same way!
You can capitalize on these picture perfect moments in a way that will boost your client’s experience while also expanding
How to Master the Fear & Gear of Video
05/15/2019
Are you wondering if video is worth your time and effort? Hint: the answer is a huge YES!
If you’re like many travel & tourism pros you may be shy on tech skills or just shy to get in front of