Over the last year, many savvy marketers have had some extra time on their hands and have found that routine marketing tasks have taken much longer than pre-COVID. Does that sound familiar?
In my world, simple tasks like writing a blog
Posts Tagged ‘marketing’
5 New Ways to Use QR Codes In Tourism
04/22/2021
About 7 years ago, QR codes seemed like the newest and coolest technology. Take a picture and your phone would take you to a website (which was kind of boring) or a video ( better). DMOs (Destination Marketing Organizations) thought
Podcasting 101: Tech + Prep + Marketing
03/26/2021
What’s old is new again!
Podcasting was around long before social marketing. Yet it’s taken on a new life again as a way to build your travel audience and showcase your credibility and expertise.
As people step back into travel and a
How to Add Your Workplace to Your Facebook Personal Profile
02/24/2021
Facebook: simple tactic you can use to showcase your workplace and your niche markets, specialties and professionalism. For Travel, Tourism & Hospitality professionals.
Lead Magnets: The What, Why & How-to
02/18/2021
We all know how valuable a lead magnet is when growing your email list, right. It’s pure gold. What better way to add interested & qualified people to your prospect list.
What other value is there in creating a lead magnet?
7 Ways to Promote Your Travel Professionalism
02/04/2021
“When we are no longer able to change a situation, we are challenged to change ourselves.”
Wise words from psychiatrist Victor Frankl. The travel and tourism industry is facing major changes that are out of our control. What
2 Value-Driven Travel Marketing Trends that Matter Now
01/14/2021
Feeling overwhelmed or anxious about the future of travel?
As a Travel & Tourism Pro, you’re not alone.
On the flip side, the pandemic has also brought with it a couple positive trends that will boost your spirits and even your bottom
SWOT Analysis for Travel & Tourism
12/30/2020
Have you ever heard of a SWOT analysis? S.W.O.T. stands for Strengths, Weaknesses, Opportunities and Threats. It is a simple but powerful exercise you can use to map out a strategy and get ideas down on paper. Earlier this year
How to Use Social Video to Convert Leads
11/18/2020
When was the last time you liked a cool travel video and then shared it with a friend? If you’re anything like me, then it was probably earlier today.
Videos are an ideal tool for boosting social engagement and bringing awareness
How to Create Marketing Opportunities During a Crisis
10/28/2020
During a crisis or time of upheaval, we have a couple distinct options:
#1: We can see the mountain of work ahead of us and quickly give up.
or…
#2: We can give ourselves a swift pep-talk, mobilize our creativity and discover the