Posts Tagged ‘social ads’

How to Optimize Delivery of Your Social Ads

08/26/2020

Creating a social ad campaign that resonates with your audience and leads to new bookings can take a lot of careful planning.  In fact, it’s similar to a chef who is combining spices and ingredients to get the perfect taste

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How to Pivot to the Pulse of Your Social Peeps

08/12/2020

Do you know what your social fans are thinking?  Are they ready to travel again?  Do they have confidence in our industry?

Understanding the pulse of your peeps may seem like a job for the crystal ball.

But wait, there are a

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How to Tweak Your Social Ad Success

07/23/2020

So you’ve created engaging social ads and sent them out into the social world to work their magic?

Fantastic! But you’re not finished yet.

This next step will help tie everything together.

Analyze Your Ad Success

Back when I first started using social ads,

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9 Advanced Tips to Target Ads Better

04/15/2020

What did the target audience of your last social ad look like?

A lot of marketers will define their audience based on broad characteristics such as age or gender.  Those things are certainly important, but they’re only the tip of the

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