How adaptable is your social marketing strategy?
Constantly changing social trends and world events require Travel & Tourism Pros to be as flexible as trapeze artists. The COVID-19 crisis is a clear example of how we need to be ready to
Posts Tagged ‘social ads’
How to Optimize Delivery of Your Social Ads
08/26/2020
Creating a social ad campaign that resonates with your audience and leads to new bookings can take a lot of careful planning. In fact, it’s similar to a chef who is combining spices and ingredients to get the perfect taste
How to Pivot to the Pulse of Your Social Peeps
08/12/2020
Do you know what your social fans are thinking? Are they ready to travel again? Do they have confidence in our industry?
Understanding the pulse of your peeps may seem like a job for the crystal ball.
But wait, there are a
How to Make your Video Ads Work Better
08/05/2020
Do you get as many video views as you think you deserve?
Are you earning as many video viewers to click thru to your website as you’d like?
If you’ve answered NO to the above… Have you thought about giving up on
How to Use Social Ads to Reach Your Super Fans
07/29/2020
Do you find you’re getting WAAAYY more engagement on your social posts these days? Awesome, isn’t it? I was talking with a client the other day and we figured that people are actually taking more time (during these tricky times)
How to Tweak Your Social Ad Success
07/23/2020
So you’ve created engaging social ads and sent them out into the social world to work their magic?
Fantastic! But you’re not finished yet.
This next step will help tie everything together.
Analyze Your Ad Success
Back when I first started using social ads,
How to Stay Relevant in the Increasingly Online World of Travel
06/17/2020
I recently heard someone refer to Travel Advisors as a thing of the past. Whoa! Instantly I wanted to start listing all the reasons why Travel Agents are fantastic and essential and have the ability to take the stress out
Social Marketing Prep for the Next Normal
06/10/2020
Do you struggle to know what to say in your social posts during these tricky times in tourism?
Are you uncertain about whether to start selling yet?
Do you wonder if your clients are ready to travel yet?
Social: Communicating Correctly
Staying connected to
How to Avoid the Social Marketing Time Suck
05/27/2020
Do you feel like you’ve got a lot on your plate;
marketing
selling
researching
client meetings
webinars
the list seems endless at times…
Then you have to add in social marketing…stressful, right?
Wouldn’t you rather feel like you’ve got it all covered…that you’re a savvy marketer?
Here are some
9 Advanced Tips to Target Ads Better
04/15/2020
What did the target audience of your last social ad look like?
A lot of marketers will define their audience based on broad characteristics such as age or gender. Those things are certainly important, but they’re only the tip of the