Are you trying to reach fans & followers who really care about your travel & tourism biz?
To me, it seems to get harder every day to reach the right people. Not only do the social platforms change their format, some
Posts Tagged ‘social advertising’
How to Make your Video Ads Work Better
08/05/2020
Do you get as many video views as you think you deserve?
Are you earning as many video viewers to click thru to your website as you’d like?
If you’ve answered NO to the above… Have you thought about giving up on
How to Tweak Your Social Ad Success
07/23/2020
So you’ve created engaging social ads and sent them out into the social world to work their magic?
Fantastic! But you’re not finished yet.
This next step will help tie everything together.
Analyze Your Ad Success
Back when I first started using social ads,
2 Reasons You Don’t Need Social Ads
04/01/2020
Do you ever want to just give up on social advertising? Quit! Finito!
It just seems pointless and it doesn’t work anyway, right? Besides everyone is far too busy!
If that’s what you’re thinking you’re not alone! Here’s some common reasons to
3 Quick Tips to Boost the Success of Your Social Ads
03/11/2020
Is social advertising really worth it?
Ads can be time consuming to create AND can eat away at your budget.
I’ll let Henry Ford field this question:
“Stopping advertising to save money is like stopping your watch to save time.”
Wise man!
Now, let’s explore
5 Things to Re-Evaluate in Your Social Market Strategy
02/26/2020
Did you blink, only to open your eyes to unexpected social media strategy, trends and new platform updates?
It’s easy to start feeling like a dinosaur in our fast-paced industry but don’t worry! Your industry expertise is what’s important in your
The Myths & Facts of Your Social Reach
02/19/2020
Do you ever feel overwhelmed and overloaded with social marketing, selling, accounting and balancing life & work? Whew! It’s a lot of juggling, isn’t it?
How can we make better use of our social marketing time and effort?
A tourism pro recently
3 Behind the Scenes Ways to Understand Your Ad Audiences
02/12/2020
“Business has only two functions — marketing and innovation.”
― Peter Drucker
But how do you market to people you don’t know? How do you know what innovations to provide if you don’t know your audience?
Understanding your unique audience (or
How to Test What Will Stop Your Fans from Scrolling
10/16/2019
Do you totally understand what will make your fans stop scrolling and spend some time with your content?
While we wish we had a crystal ball to figure this out, you have the tools in hand to test your assumptions. When
How to Use Social to Generate Fresh Leads
08/14/2019
As a travel professional, you likely know the sales process as well as you know your favorite destination.
The 7 steps of the sales process are probably carved in stone somewhere. I wouldn’t be surprised if the ancient Romans carved each