“Business has only two functions — marketing and innovation.”
― Peter Drucker
But how do you market to people you don’t know? How do you know what innovations to provide if you don’t know your audience?
Understanding your unique audience (or
Posts Tagged ‘social engagement’
3 Behind the Scenes Ways to Understand Your Ad Audiences
02/12/2020
How to Successfully Connect Socially with Warm Leads
01/29/2020
Are you trying to stay on top of marketing socially AND enjoy some well-earned free time? Don’t let your social life or travel plans bump your social marketing to the back burner.
Here’s a quick social marketing question that’s a HOT
4 Hot Video Tips to Boost Your Social Visibility
01/22/2020
Are you annoyed with algorithms?
Vexed by video?
Navigating the ever-changing social media algorithms can feel like a never ending trek through the mud. It’s easy to slip up on unexpected updates or sink into old strategies that are no longer effective.
A
2 Social Marketing Dynamos – Video & Ads
01/15/2020
Milk & Cookies!
Peanut Butter & Jelly!
Bacon & Eggs!
All these things go together so well that we can’t imagine one without the other. Like two peas in a pod! They bring back fond memories, fill our tummies and make us smile.
What’s
How to Network With Video
01/08/2020
Take a look at your calendar. How many Travel & Tourism conferences, meetings, or informal gatherings you’ve attended or are yet to attend? It’s probably a lot! These types of meetings are a great way to engage with our industry
3 Things to Know About Live Stream Video
12/23/2019
Do you need to add pizzazz and finesse to your next live stream video broadcast?
We all know the power of doing a live stream broadcast yet many seasoned travel pros struggle with the thought of going live and creating a
5 Tips to Market Your Blog Like a Pro
12/18/2019
Who’s reading your blog?
Do enough of your fans, followers and clients read your blog? Or do you somehow feel that there aren’t enough eyeballs reading your words of wisdom and wish there was a way to skyrocket your blog viewership?
Well,
3 Easy Ways to Repurpose Your Videos
12/11/2019
Do you ever wonder what’s the quickest way to reach your social fans and followers?
When I speak at travel and tourism conferences, people always ask what’s the BEST platform and quickest way to reach potential clients.
Quick! Easy! Effective! That’s what
Who you Know is How you Grow
11/26/2019
Guest post by Sally Davis Berry
If you have been a reader of Sally’s for a while, you know that I often speak about collaboration and partnering. The tourism industry is unique in that we often partner
How to use Video in the Sales Process
11/20/2019
Do you want to close sales more quickly?
Do you want to grow relationships with your potential clients more quickly?
I’ll bet your answer is a resounding YES! Learning how and when to add video into your sales process is a super