Guest post by Sally Davis Berry
About 5 years ago, QR codes seemed like the newest and coolest technology. Take a picture and your phone would take you to a website (which was kind of boring) or a video (
Posts Tagged ‘tourism industry’
How to Repurpose Your Social Content Like a Pro
07/31/2019
Do you often find yourself scrolling through Pinterest, getting jazzed about your next DIY project? Pinterest can lead you down a rabbit hole of re-using, recycling, repurposing and upcycling. It’s dizzying the number of projects that can come from something
5 Expert Social Marketing Tips and Pitfalls
06/26/2019
Are you familiar with the 10,000 hours theory? Research shows it takes 10,000 to become an expert in an industry or sport. I’ve read that Biathlon athletes start training at 8 or 9 years old. Mogul skiers hit their peak
3 Must-Do Social Marketing Tips
06/13/2019
Question: What do the travel industry and social media marketing have in common?
Answer: They both evolve and adapt at a dizzying speed!
The social marketing strategies that we used last year (or even last month!) may no longer be relevant or
Tunnel or Funnel? How to Earn Social Fans
06/05/2019
You know what it’s like to drive thru a tunnel; dark, dank and twisty. While in this tunnel the only possibilities are to carry on straight ahead. There’s no option for a detour or to add any more passengers along
How to Optimize Traditional & Social Marketing
05/30/2019
Do you need some simple strategies to spice up your marketing and attract more clients to your group tours?
Maybe you’re more comfortable with a traditional style of marketing but the travel industry (actually every industry!) has shifted into the social
How to Create Video Ads That Work
05/29/2019
When you scroll through your social feed, which type of content are you most attracted to?
If you said video, then you’re not alone! According to recent studies, videos on Facebook receive more engagement than still images
How to Build Community During Your Group Tour
05/22/2019
Do you LOVE taking photos and videos while you travel? Chances are that your group tour clients feel the same way!
You can capitalize on these picture perfect moments in a way that will boost your client’s experience while also expanding
How to Master the Fear & Gear of Video
05/15/2019
Are you wondering if video is worth your time and effort? Hint: the answer is a huge YES!
If you’re like many travel & tourism pros you may be shy on tech skills or just shy to get in front of
How to Stay Social From Your Suitcase
05/08/2019
When you head out of town for work or on vacation do you find that your social marketing or your checked baggage get lost?
While we don’t have any control over our checked bags, we do have control over our social