Question: What do the travel industry and social media marketing have in common?
Answer: They both evolve and adapt at a dizzying speed!
The social marketing strategies that we used last year (or even last month!) may no longer be relevant or
Posts Tagged ‘tourism industry’
Tunnel or Funnel? How to Earn Social Fans
06/05/2019
You know what it’s like to drive thru a tunnel; dark, dank and twisty. While in this tunnel the only possibilities are to carry on straight ahead. There’s no option for a detour or to add any more passengers along
How to Optimize Traditional & Social Marketing
05/30/2019
Do you need some simple strategies to spice up your marketing and attract more clients to your group tours?
Maybe you’re more comfortable with a traditional style of marketing but the travel industry (actually every industry!) has shifted into the social
How to Create Video Ads That Work
05/29/2019
When you scroll through your social feed, which type of content are you most attracted to?
If you said video, then you’re not alone! According to recent studies, videos on Facebook receive more engagement than still images
How to Build Community During Your Group Tour
05/22/2019
Do you LOVE taking photos and videos while you travel? Chances are that your group tour clients feel the same way!
You can capitalize on these picture perfect moments in a way that will boost your client’s experience while also expanding
How to Master the Fear & Gear of Video
05/15/2019
Are you wondering if video is worth your time and effort? Hint: the answer is a huge YES!
If you’re like many travel & tourism pros you may be shy on tech skills or just shy to get in front of
How to Stay Social From Your Suitcase
05/08/2019
When you head out of town for work or on vacation do you find that your social marketing or your checked baggage get lost?
While we don’t have any control over our checked bags, we do have control over our social
How to Rock Your Social Ads
05/01/2019
Since you spend time scrolling through social media, you know that there are A LOT of social ads. With your social feed so saturated with ads, it may feel fruitless to add your own brand into the mix.
But now….
Fortunately, there
Groups & Pixels – 3 Tools for Targeting your Ideal Travel Audience
04/17/2019
Would you like to fill more seats on your next tour?
How would you feel about filling more seats with LESS effort?
Sounds great, right?
That’s where pixels come in. A pixel is a ‘behind the scenes’ snippet of code that will track
Are There Really Riches in the Niches?
04/10/2019
Guest post by Sally Davis Berry
Having “Something for Everyone” is a terrible marketing idea. There. I’ve said it.
When your agency, destination or attraction tries to be all things to all people, you won’t stand out.
You won’t be known for something