Need to ignite your social presence?
11/24/2020
As Travel & Tourism Pros we’re an adaptable group of people! We’re uniquely capable of dealing with unexpected problems and hurdling obstacles. As an industry, we can persevere and get ourselves and our clients through these tricky times.
As we transition
11/18/2020
When was the last time you liked a cool travel video and then shared it with a friend? If you’re anything like me, then it was probably earlier today.
Videos are an ideal tool for boosting social engagement and bringing awareness
11/11/2020
One of the most interesting aspects of the tourism industry is that you often partner with other attractions or DMOs (Destination Marketing Organizations)to create itineraries and packages. Whether it is a packaged tour idea for a group tour operator or
11/04/2020
Sometimes the smallest interactions or little things going right can turn a mediocre day into a fantastic one. Like when you’re stuck in traffic… but your favorite song comes on the radio. Or when you try on your home-knitted sweater
10/14/2020
Prepping, creating and publishing a social video is a bit like running a marathon. Stay with me on this for a minute!
First, a lot of prep work goes into making sure you’re all set up with the right gear and
10/08/2020
Do you ever think building brand awareness is like a spray & pray operation? Post as much content as possible and pray that something reaches the right people who are interested in booking with you or visiting your destination. During
09/09/2020
How adaptable is your social marketing strategy?
Constantly changing social trends and world events require Travel & Tourism Pros to be as flexible as trapeze artists. The COVID-19 crisis is a clear example of how we need to be ready to
08/19/2020
Do you want to nail your next video? Then don’t make these lighting mistakes!
So many travel pros simply flip on their webcam or tap ‘video’ on their phone and create spontaneous, although maybe not memorable videos. I used to do
08/05/2020
Do you get as many video views as you think you deserve?
Are you earning as many video viewers to click thru to your website as you’d like?
If you’ve answered NO to the above… Have you thought about giving up on
07/29/2020
Do you find you’re getting WAAAYY more engagement on your social posts these days? Awesome, isn’t it? I was talking with a client the other day and we figured that people are actually taking more time (during these tricky times)