Need to ignite your social presence?
01/16/2019
Are you struggling to forge new or better connections with your fans?
Building relationships with your fans really isn’t so different from the ways you would build them in person with your colleagues and friends. Your colleagues probably anticipate a certain
01/09/2019
Are you achieving your marketing objectives?
We used to rely on newspaper ads, yellow pages listings and bus bench marketing. We now turn to the wide world of social and on-line marketing to boost our biz.
Whether your goal is to increase
01/02/2019
The marketing process tends to follow a well-traveled pathway.
It begins with bringing awareness to your brand.
Awareness leads to interest and interest leads to desire and new business.
This is the point on the pathway where sales are made or clients are
12/19/2018
Do you remember the movie “How to Lose a Guy in 10 Days”? Here’s the scoop: Benjamin Barry is an advertising executive and ladies’ man who, to win a big campaign, bets that he can make a woman fall in
12/12/2018
The travel industry moves almost as fast as a bullet train. At least that’s how fast an inbox can fill up or a list of tasks can become nearly unmanageable.
For many travel & tourism pros, this means that marketing takes
12/05/2018
Do you find yourself watching those amazing travel videos produced by your suppliers?
Are you captivated by those silly cat videos?
Do you ever wish your own videos had the power to attract new clients and keep you “front and center” with
11/28/2018
Do you have some potential clients who are on the fence about working with you or coming to your destination? They’re the people who view your videos (sometimes), open your emails (sometimes) and react to your social posts (sometimes).
Do you
11/14/2018
Are your social marketing results beginning to plateau?
Some savvy marketers study their fan interests and page analytics daily.
Others just don’t have the time! Yet we all need a quick way to figure out what’s valuable to fans. What really inspires
10/31/2018
Are your clients clamoring to know exactly what their tour with you will look like? Do they ask questions about the experiences, activities and culinary creations?
Do your clients want to better understand what cruising or coach touring is really like?
What
10/24/2018
Do you find you’re not getting as many new fans as you had last year?
Are your likes, comments and shares dwindling?
As a travel and tourism pro, you probably know a thing or two about marketing but these image and graphic