Feeling overwhelmed or anxious about the future of travel?
As a Travel & Tourism Pro, you’re not alone.
On the flip side, the pandemic has also brought with it a couple positive trends that will boost your spirits and even your bottom
Need to ignite your social presence?
01/14/2021
Feeling overwhelmed or anxious about the future of travel?
As a Travel & Tourism Pro, you’re not alone.
On the flip side, the pandemic has also brought with it a couple positive trends that will boost your spirits and even your bottom
01/07/2021
Quick question; what’s the best way to market a lead magnet and grow your email list?
If you’ve already created a lead magnet, then getting it in front of the right people is the next step in your strategy.
If there’s no
12/30/2020
Have you ever heard of a SWOT analysis? S.W.O.T. stands for Strengths, Weaknesses, Opportunities and Threats. It is a simple but powerful exercise you can use to map out a strategy and get ideas down on paper. Earlier this year
12/23/2020
Do social ads really work in these tricky times? The other day a tour operator asked me if advertising was even worth the time and effort.
The short answer is YES!
The sassy answer is that they work if… the audience is
12/16/2020
Have you ever teared-up watching the Budweiser commercials during Super Bowl?
Do you feel in awe when watching destination videos?
Are you chuckling out loud watching those silly dog videos?
The power of video is everywhere in our daily lives; inspiring us to
11/24/2020
As Travel & Tourism Pros we’re an adaptable group of people! We’re uniquely capable of dealing with unexpected problems and hurdling obstacles. As an industry, we can persevere and get ourselves and our clients through these tricky times.
As we transition
11/18/2020
When was the last time you liked a cool travel video and then shared it with a friend? If you’re anything like me, then it was probably earlier today.
Videos are an ideal tool for boosting social engagement and bringing awareness
11/11/2020
One of the most interesting aspects of the tourism industry is that you often partner with other attractions or DMOs (Destination Marketing Organizations)to create itineraries and packages. Whether it is a packaged tour idea for a group tour operator or
11/04/2020
Sometimes the smallest interactions or little things going right can turn a mediocre day into a fantastic one. Like when you’re stuck in traffic… but your favorite song comes on the radio. Or when you try on your home-knitted sweater
10/14/2020
Prepping, creating and publishing a social video is a bit like running a marathon. Stay with me on this for a minute!
First, a lot of prep work goes into making sure you’re all set up with the right gear and