Do social ads really work in these tricky times? The other day a tour operator asked me if advertising was even worth the time and effort.
The short answer is YES!
The sassy answer is that they work if… the audience is
Need to ignite your social presence?
Are you trying to reach fans & followers who really care about your travel & tourism biz?
To me, it seems to get harder every day to reach the right people. Not only do the social platforms change their format, some
Have you ever brought your vehicle to a mechanic shop only to be baffled by the technical jargon used by the mechanic?
Or attended a conference for experts in your field only to have the speaker discuss topics that are completely
Do you ever feel overwhelmed and overloaded with social marketing, selling, accounting and balancing life & work? Whew! It’s a lot of juggling, isn’t it?
How can we make better use of our social marketing time and effort?
A tourism pro recently
“Business has only two functions — marketing and innovation.”
― Peter Drucker
But how do you market to people you don’t know? How do you know what innovations to provide if you don’t know your audience?
Understanding your unique audience (or