Guest post by Sally Davis Berry
About 5 years ago, QR codes seemed like the newest and coolest technology. Take a picture and your phone would take you to a website (which was kind of boring) or a video (
Need to ignite your social presence?
Lisa Karnatz, Business Development Consultant, Nebraska Tourism Commission
“Selecting Catherine Heeg to speak at the Nebraska Tourism Conference was an easy decision. Her expertise was very evident when searching leads for an engaging professional social media expert. In coordinating efforts to bring her on board, her synergism is to be admired as she is very orchestrated but remained adaptable and flexible at the same time.”
Catherine Prather, Senior Vice President, NTA
“I’ve had the pleasure of working with Catherine Heeg for nearly 10 years. She is consistently one of the National Tour Association’s top-rated speakers, covering topics ranging from the newest aspects in social media and digital marketing, as well as tried and true sales and marketing techniques. She also writes for NTA’s Courier magazine. For NTA members, Catherine is a trusted resource and a friend. For our management team, she is a reliable, easy-to-work-with subject matter expert.”
Jay Smith, President, Sports Travel and Tours
“Anytime I can see and listen to Catherine Heeg’s presentations at NTA’s TREX I make sure I clear my time and attend. Catherine is fun and gets you to think about communication tactics in a simple format to understand. I have found Catherine so informative attending her seminars and webinars, that I now can call myself a friend and a client. I listen to Catherine’s weekly marketing message too every Monday morning over my morning coffee. A few great tips for my social media every week! Thanks Catherine, you are the best!”
Carylann Assante, CAE Executive Director, Student & Youth Travel Association
“Catherine Heeg was a featured speaker at the 2017 SYTA Summit in Banff, Alberta, Canada. Our audience of tour operators and key supplier partners enjoyed two informative sessions on social media marketing with one being an interactive workshop. She was able to tailor her presentation to the specific needs of our audience. Attendees learned about the importance of keeping up with marketing trends in order to remain effective. It’s exciting to see many of them using what they learned in Catherine’s session.”
Kelly Bergin, President, OASIS Travel Network
“Catherine has worked with OASIS Travel Network for the past 5 years helping our members with the many facets of their social media marketing. She has spoken at our conferences, participated in our webinar trainings and works with our website team to help agents learn more about social media and how to utilize Facebook, LinkedIn, SigNet for blogging, and much more. We recommend contacting Catherine when our members need to take their social media up a notch or two!”
Jane Rutledge, Travel Consultant, Certified Destination Wedding/Honeymoon Specialist, Know and Go Travel
“Catherine has made my life so much easier with her interesting and engaging posts for my business and my fans & followers love the posts too!”
John Werner, President & COO, MAST Travel Network
“We enjoyed having Catherine at our annual conference in Scottsdale” She welcomed the opportunity to spend time with our attendees talking to them, listening to their challenges with social media, and sharing her knowledge and techniques. Our attendees were grateful to have access to Catherine to learn from her and to know her better personally.”
Shelly Copeland, Office Manager, Haynie Travel
“I know for a fact that our business Facebook page would be nowhere as robust and fresh as it is under Catherine’s care. The content she provides for us is always timely and relevant to our business. During our many coaching sessions, she has taught me to understand our Fans, and I can create our own posts that are well Liked and Shared. We have seen our Fan base grow significantly since partnering up with Customized Management Solutions. She is always available to answer any questions I have from general Facebook functionality to in depth Insights. Now, if only I had all the time I needed to implement her many great tips and tools for success!”
Steve Trebon, Owner, ADVAIA, Inc.
“Catherine has provided several Social Media services to our Independent Agents and member agents for a number of years. We constantly are receiving great feedback about the level of the services that she provides to all of them. ADVAIA makes a point of telling all of our clients that they should utilize Catherine’s services to insure that they have a social media presence as we feel that this is a very important aspect of insuring client engagement. We find that many of our clients do not have the time to manage their social media, therefore, having Catherine provide those services insures that they have up-to-date content on their pages. Catherine is also great to work with!”
Richard Sweeney, CTC, MCC President, R & T Travel Services, Inc.
“I attended a presentation hosted by Catherine several years ago on social media. When it was time for me to jump into the social medial ring for my agency I immediately thought of Catherine. I was very impressed with the thoroughness and speed of her work in getting my agency set up on Facebook and me on LinkedIn. I continue to use Catherine’s service in keeping my Facebook presence current and up to date. I am a very satisfied customer of Catherine’s.”
Susan Filz, Manager, Meetings & Events, MAST Travel Network
“Catherine is a joy to work with. Conscientious, professional and comes well prepared. It is easy to tell that she loves what she does”
Interactive sessions engage participants and a toolbox of strategies allows them to immediately implement what they have learned.
Social Advertising – Is it worth your money?
Embrace the world of ‘Pay to Play’ with these savvy advertising techniques that will broaden your social reach. Essential tips and tools to:
Elevate your marketing within your budget to grow your business. You’ll walk away with practical knowledge and best practices for advertising with impact.
3.5 Ways to Grow your Business with Social Media
Want your social media marketing to sizzle? This webinar will show you new ways to:
Winning the Social Marketing Tug of War
Are your social marketing strategies all pulling together and winning the war on social marketing time and talent? Let’s look at what’s fighting for your time and sending mixed messages to your audiences.
Let’s unravel the tactics that make for a winning social marketing solution.
“When selecting a guest speaker for your organization’s conference, or when searching for the right break-out session to attend, Catherine Heeg is your person. Always on target with her presentations, I leave her sessions much more knowledgeable than when I started. Plus, I am honored that she has agreed to be our featured contributor on social media topics for our company newsletter.”
As a travel professional, you likely know the sales process as well as you know your favorite destination.
The 7 steps of the sales process are probably carved in stone somewhere. I wouldn’t be surprised if the ancient Romans carved each
One Big Thing!
I’m not talking about the app nor the book by Phil Cooke! Let’s talk social marketing.
What 1 big social marketing thing is worthy of your time and focus in 2019?
Every year there’s another bright,