WeChat continues to evolve as a platform and has moved beyond social media to an entire ecosystem of commerce, contacts and payments. If you are interested in getting more Chinese visitors to your attraction or area, it is time to become familiar with the most popular social media in Asia.
Previous WeChat articles
I have written several posts on WeChat since I started the AttractionsCoach.com website last year. I wrote about building relationships, and 3 tips to impress Chinese tour operators. This column contains a brief webinar to get you started on using this app.
I created a presentation for a client event (Active America China) and thought I would share another version of the seminar with you. You will learn how to set up a profile, add contacts and post information for others to see. I will create a second webinar shortly with tips and tricks. Let me know what questions you have and I will answer those in the follow-up webinar as well. The best place to post questions is in the forums section of my website. I have a forum set up for the Chinese market and we can answer questions and learn from others.
Guest post by Sally Berry: Sally has held many positions in the tourism industry including sales manager at attractions, sales director at a regional DMO, a stint as a receptive operator and now the Tourism Sales and Marketing Manager at the Corning Museum of Glass. The Attractions Coach blog came about after peers kept asking for advice and consulting jobs. Writing is a passion of mine and I enjoy helping tourism pros become more successful. Learn more here.
Social Marketing Strategies for Travel and Tourism