Why Social Ads Work in Travel & Tourism

Why Social Ads Work in Travel and TourismDo you every wonder what inspires travel purchases?

In researching where people begin their search for travel inspiration it’s fascinating to note how each generation is a bit different.

Here’s a breakdown of each generation by birth year:

  • The Silent Generation: Born 1928-1945
  • Baby Boomers: Born 1946-1964
  • Generation X: Born 1965-1980
  • Millennials: Born 1981-1996 (also known as Generation Y)
  • Post-Millennials: Born 1997- (also known as Generation Z)

As travel & tourism marketers we’re wise to keep these stats and demographics in mind when planning our social strategies and advertising campaigns.  The goal is to reach the right people with the right message on the right platform.

Generational Travel Buying Stats

Which of these stats surprise you the most?

How will you adjust your social posts and ads to better meet the needs of each generation?

Related Articles

2 Easy Tips For Better Social Ads

Pass or Fail? How to Test Your Social Ads

How to Target Travel Audiences with Social Ads

FREE Social Media Marketing Resources

Social Marketing Strategies for Travel and Tourism

About Catherine Heeg

Catherine Heeg is a recognized social media trail blazer passionate about social media and marketing in the tourism and hospitality industry. She takes the mystery out of marketing!

She creates and delivers meaningful, dynamic workshops that meet your unique needs in the Travel, Tourism & Hospitality Industry.

Catherine and her team help travel, tourism and hospitality pros design and implement social media marketing strategies and tactics that drive traffic to their social and web sites. Learn more…

Do you need a roadmap for your social strategy? Let’s chat and see if there’s a fit to work together to strategize your social marketing.

Connect with me online

Join me socially: FacebookTwitterLinkedInGoogle+SlideShare and Pinterest.

When you ‘like’ my Facebook page you’ll have access to Free Resources just for travel pros!

By Catherine Heeg

Professionals who are serious about taking consistent, winning actions every day to build their business and achieve measurable results love working with Catherine.

Tap into the power of social media now, with our FREE tools