Do you every wonder what inspires travel purchases?
In researching where people begin their search for travel inspiration it’s fascinating to note how each generation is a bit different.
Here’s a breakdown of each generation by birth year:
- The Silent Generation: Born 1928-1945
- Baby Boomers: Born 1946-1964
- Generation X: Born 1965-1980
- Millennials: Born 1981-1996 (also known as Generation Y)
- Post-Millennials: Born 1997- (also known as Generation Z)
As travel & tourism marketers we’re wise to keep these stats and demographics in mind when planning our social strategies and advertising campaigns. The goal is to reach the right people with the right message on the right platform.
Generational Travel Buying Stats
Which of these stats surprise you the most?
How will you adjust your social posts and ads to better meet the needs of each generation?
Social Marketing Strategies for Travel and Tourism
About Catherine Heeg
Catherine Heeg is a recognized social media trail blazer passionate about social media and marketing in the tourism and hospitality industry. She takes the mystery out of marketing!
She creates and delivers meaningful, dynamic workshops that meet your unique needs in the Travel, Tourism & Hospitality Industry.
Catherine and her team help travel, tourism and hospitality pros design and implement social media marketing strategies and tactics that drive traffic to their social and web sites. Learn more…
Professionals who are serious about taking consistent, winning actions every day to build their business and achieve measurable results love working with Catherine.